All the best 2025

The Norwegian Directorate of Health came out on top in Aller Best 2024. Photo: Thomas Rasmus Skaug
The Norwegian Directorate of Health came out on top in Aller Best 2024. Photo: Thomas Rasmus Skaug

What is Aller Best?

Aller Best is a case competition for campaigns run in Aller Media, where we honor the best cases run throughout the year.

Here, the good ideas, the creative solutions and the results that follow are assessed and rewarded by a competent jury. The award contributes to inspiration and learning, and is a good way to highlight the opportunities at Aller Media - both internally and externally.

The award ceremony

Every quarter, the best case is selected to go through to the final. Finally, the winner is chosen by Aller Best. The winning team is rewarded with a nice prize.

The cases must be completed and with results run in Aller's channels in the period January 2025 - December 2025.

The Jury 2025

The jury consists of internal members from Aller Media, with the jury chaired by Chris Tallerås Steen, and three external members, who this year are Lena Sarset, Business Director at OMD, Sten Braathen, Strategy Director at OMD, and Erik K. Solberg, Strategy Director at Try Schjærven Media.

The cases are assessed according to the following criteria:

  • Where were we?
  • Where would we go?
  • What did we do?
  • How did it go?
  • Presentation

For more information about Aller Best, contact your permanent advisor or Aksel Sørbye. See contact information here >