3 "wildcards" for the Aller Best final

Stranda - «Big in Japan»

The task was to launch the world-first Stranda Marinated Bacon Slices in the flavors Teriyaki and Sweet Chili.

The goal was to create maximum attention around the innovation that adds new flavors, more uses and better utilization of the raw material to the category.

The solution was creative storytelling in the Nonstop universe, which suited the target group perfectly.

- The concept "Big in Japan" provided attention, entertainment and highlighted innovation in a playful and energetic way, says Robert Grosvold, sponsorship manager at Aller Media.

In addition to sponsorship, including sponsor vignettes with Japanese voiceover, Aller Media developed its own, innovative Stranda game designed for mobile.

- The Stranda game is a completely new approach in the total media mix that created extra engagement and loyalty. Together with Stranda's own brand activations, our interactive activity contributed greatly to showing the product's versatility, strengthening the link to Stranda's quality heritage and, not least, increasing the desire to buy, says Grosvold.

Cosmica - brilliantly good timing!

Cosmica has been among the preferred brands of sunscreen, especially among families. But the competition for sunscreen is constantly increasing. The goal was therefore to build knowledge about sun protection, get more people to choose Cosmica SUN when buying sunscreen and, not least, increase sales of Cosmica Sun.

- The solution was a content article on KK and Dagbladet , OLV and an innovative UV-controlled XL banner, says Christine Rustad, strategic group account manager at Aller Media.

The banner was weather-based via an API integration, geographically controlled by counties and only displayed with a UV index above 3. This provided effective distribution on sunny days.

The Cosmica campaign delivered strong results. OLV and weather-controlled XL banner performed particularly well on mobile, ensuring we reached the target audience when they were in buying mode, especially towards pharmacies.

"The weather API solution required flexibility, but proved to be very effective. When May was characterized by unstable weather, the campaign period was extended into June to ensure visibility when it was actually relevant. The campaign thus contributed not only to visibility, but to changed attitudes and real action, " says Rustad.

Vitusapotek - meaningful, rosy results!

Breast cancer is the most common form of cancer in women, with over 4,000 women diagnosed with the disease each year. The aim of the Pink Ribbon Campaign was to show solidarity with those affected, spread information and increase knowledge about breast cancer, as well as support vital breast cancer research.

In 2024, Vitusapotek raised over 5.2 million for research. The challenge was to surpass last year's record. We also had to communicate Vitusapotek's role as an ambassador and what they do for breast cancer sufferers with advice, collaboration with local breast cancer associations and their own customized product range.

- The solution was tailor-made solutions in the KK universe. KK has 150 years of providing information, inspiration and guidance for women, and writes around 120 issues about women's health every year . We also knew that they would write about breast cancer, says Alexander Hansen Vigebo, strategic group account manager at Aller Media.

You can probably guess how it went! Vitusapotek smashed last year, raising a whopping 8.2 million kroner.

These are meaningful results, says Alexander Hansen Vigebo .