Aller Media AS
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Strawberry won Aller Best 2025
GLAMcation, MOMcation, DATEcation, FOODcation, PETcation, BROcation... No doubt readers found an ANYcation to book a hotel after the campaign in Aller Media. The result? A CELEcation!
- I was very positively surprised. There were so many strong cases this year. The fantastic collaboration between agency, client and Aller Media is the reason for the results, says Martine Westvik, Group Account Manager at Aller Media, who was also one of the evening's presenters.
AND WHAT A PARTY! On March 25th, the 10th final of the Aller Best case competition took place. This is a competition that has gained a strong foothold in the industry, and where the top places are very high.
The awards ceremony and anniversary party were held on the roof at Steen & Strøm. Seven very excited finalists were in the room - four quarter winners and three so-called “wild cards”, who throughout 2025 distinguished themselves with unique results in different ways.
The win went to Strawberry for its campaign ANYcation!
See the pictures from the party below.
GLAMcation, MOMcation, DATEcation, FOODcation, PETcation, BROcation..... ANYcation! Yes, according to hotel chain Strawberry, there is always an occasion to check into a hotel.
To promote the ANYcation concept, Strawberry gave away 100 free hotel nights. The response was overwhelming! A total of 278,400 people responded and participated in the competition.
- It's so great to win Aller Best! I would of course like to thank Initiative and Aller Media for a very good collaboration. Then I have to single out our fantastic manager Marianne Orderud and the rest of the marketing team who are such a playful, creative and wonderful bunch, says Oda Lund Finsås at Strawberry.
- The results speak for themselves: Our campaign page has registered almost 300,000 'bookings', and an ad recall of almost 70% shows the enormous impact the campaign has had, Marianne Orderud - Vice President Marketing & Digital Sales at Strawberry - has previously stated.
“This case shows what Aller Best is really about. A prime example of good triangular cooperation between client, agency and Aller Media.”
- Chris Tallerås Steen, commercial director at Aller Media.
The jury's reasoning
The jury highlights a strong customer concept that is impressively adapted to Aller Media's surfaces. Here, the idea is lifted and developed in a precise way - and the strategic use of the full-screen format gives the case a clear visual lift and engagement. Together, this is an irresistible cocktail and a comprehensive solution. A prime example of how Aller Media can effectively enhance the customer's existing creative concept.
2nd and 3rd place went to Stranda and Eldorado (Unil), respectively.
