Aller Media AS
Karvesvingen 1, 0576 Oslo
Tel: +47 21 30 10 00
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Aquaderma - the power of the pure!
When Lilleborg launched Aquaderma in 2015, the challenge was to establish the new product as a premium grocery product.
Lilleborg is Norway's leading manufacturer and marketer of detergents and personal care products. In spring 2015, they were to launch Aquaderma, a new skincare range for Nordic women.
The challenge was to establish the new product as a premium grocery product.
The goal for Lilleborg was to create awareness and make Aquaderma stand out from the other large and established grocery products within skincare. At the same time, it was important to build knowledge and credibility.
Aller Media developed a concept where selected KK readers would be ambassadors for Aquaderma. These were recruited through the magazine and social media. The ambassadors tested the products in their own homes and documented the results through photos posted on Instagram.
