All the best 2025

Strawberry came out on top in the Aller Best final 2025. Photo: Aller Media
Strawberry came out on top in the Aller Best final 2025. Photo: Aller Media

What is Aller Best?

Aller Best is a case competition for campaigns run in Aller Media, where we honor the best cases run throughout the year.

Here, the good ideas, the creative solutions and the results that follow are assessed and rewarded by a competent jury. The award contributes to inspiration and learning, and is a good way to highlight the opportunities at Aller Media - both internally and externally.

The award ceremony

Every quarter, the best case is selected to go through to the final. Finally, the winner is chosen by Aller Best. The winning team is rewarded with a nice prize.

The cases must be completed and with results run in Aller's channels in the period January - December (current year).

The Jury 2026

The jury consists of internal members from Aller Media, where the jury leader is Chris Tallerås Steen, and three external members, who this year are; Erik K. Solberg, Strategy Director at Try Schjærven Media - Martine Nerland, Business Director Publicis Starcom - and Mads Rikter Svendsen, Chief Strategy Director WPP Media Norway.

The cases are assessed according to the following criteria:

  • Where were we?
  • Where would we go?
  • What did we do?
  • How did it go?
  • Presentation

For more information about Aller Best, contact your permanent advisor or Aksel Sørbye. See contact information here >