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Published: 07.04.2022

Cheers and high spirits at this year's Aller Best party!

We invited the industry to an evening filled with awards, entertainment and a real celebration.
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On March 31, we gathered advertisers, agencies and partners of Aller Media for a real party at Det Gamle Biblioteket in Oslo. Aller Best took place and the best cases in 2021 were named and awarded, followed by entertainment, DJ and dancing.

Kine Falch and Thea Hope, hosts of the popular podcast Rød Løper, hosted the evening's festivities. With lots of energy, good comments and a twinkle in their eye, they led us safely through a packed program.

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The evening's show included a unique combination of vocalist, dancers and an outstanding light show that charmed and impressed the audience, before the long-awaited award ceremony began. The cases were presented and the prize was awarded - a city break in Europe for the winning team! This year's winners were Telenor T-We, OMD, Newslab and Andreas Gaarder, Strategic Group Account Manager at Aller Media!

Read the statement from this year's Aller Best winners here, as well as the jury's reasoning.

The entertainment consisted of a mini-concert with none other than Julie Bergan, who performed several songs in acoustic style. With over 1.5 billion streams on Spotify, she is one of Norway's most famous artists. With lots of energy and enthusiasm, the guests got carried away and sang along with the music.

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- This has been an exciting year for Aller Best. All the 7 finalist cases that have been run in the Aller universe are very good, with innovative solutions and good results for our customers. I am really proud of what we have achieved through collaboration with customers, agencies and all of us at Aller Media," said jury chairman Chris Tallerås Steen, Commercial Director at Aller Media.

- I can reveal that it has never been closer at the top. The jury's hair has almost turned gray as they discuss the solutions and results of these three finalists. I actually feel like handing out three golds - because they are all winners.

- I'd like to thank all the finalists, the jury and everyone who contributed to the cases. You have done a fantastic job! I would also like to thank everyone who attended yesterday and made it a successful celebration of Aller Best," concludes a very satisfied Commercial Director.

What is Aller Best?

Aller Best is a case competition for campaigns run in Aller Media where the good results, innovative ideas and creative solutions are assessed and rewarded.

The concept started as an internal competition in 2016, and over the years it has developed into an important competition throughout the industry. The winners of Aller Best have won several prestigious awards within the media and advertising industry.