Aller Media AS
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Tel: +47 21 30 10 00
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Medal in INMA Global
The campaign for the Norwegian Directorate of Health came in third place in the world's largest media awards.
- We came in third place! This is simply a great team win, writes a radiantly happy Anniken Elvik from New York.
She is strategic group account manager at Aller Media, and together with Henriette Skådinn from Mindshare, she was present at The Edison Ballroom in Manhattan on Thursday evening, where the INMA Global Media Awards were presented.
The INMA Global Media Awards (International News Media Association) honor journalistic work in various categories, and in 2025, 286 media houses from 49 countries submitted 839 entries.
As Norway's only Norwegian media house, Aller Media was selected in the category "Most Creative use of Advertising Formats National" for the content case "Light in the Dark - Suicide Prevention in the North".
- This is truly fantastic! We have once again proven that we at Aller Media deliver world-class content. Our eminent content team is being recognized here for creative and unique communication of a difficult, but very important topic. Our good collaboration with the Norwegian Directorate of Health and Mindshare is also crucial to the result of the campaign, says Chris Tallerås Steen, Commercial Director at Aller Media.
Asbjørn Halvorsen, head of content at Aller Media, couldn't agree more.
- We do a somersault and thank you for the recognition! Imagine that Aller Media Norway is among the world's elite in communications, that's pretty cool, he says.
The campaign is based on the high suicide rate in Norway, especially among men (7 out of 10 suicides are committed by men). The focus of the campaign is to create increased openness, knowledge and understanding about suicidal thoughts. The key point is this: Talk about suicidal thoughts – it can save lives.
The campaign for the Norwegian Directorate of Health was created in collaboration with Mindshare, ran in the spring of 2024 and won silver in the Media Award that same year.
It was aimed particularly at men and the Sami population in the north. At the heart of the campaign are three men who speak openly about their own experiences with suicidal thoughts.
The results are outstanding – 9 out of 10 have gained an increased understanding of the value of talking about suicidal thoughts.
- Here we have worked together towards clearly defined KPIs and delivered on everything. But it feels extra big considering the importance of the campaign. Through strong storytelling, we have managed to convey hope and encourage openness around something as difficult as suicidal thoughts, says Anniken Elvik.
