Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
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Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Breakfast seminar: Best of Aller Best - Inspiration & learning
Welcome to an inspiring morning at Aller Media in Hasle! We take a deep dive into our best campaigns from 2024, which all made it to the top of Aller Best. We tell you about the ideas, solutions and results that had a fantastic effect for our advertisers. We guarantee that you will get new perspectives and input to lift your own brand!
The program offers both inspiration and learning – and of course, a delicious breakfast will be served to all our guests. We look forward to sharing our experiences with you. Welcome!
Program:
🍳 08:30 - 09.00: Doors open, mingling and breakfast
💬 09:00 - 10:00: Program starts
Orkla: Milo - Even just a little wool
Consumers have low knowledge about wool washing and competition in the category is high. Orkla wanted to position Milo as the only wool detergent and build mental accessibility. Here we present the strategy and idea that resulted in the good results.
- Lisbeth Langnes, strategic group account manager at Aller Media
HDIR: Light in the Darkness - a case about suicide prevention
This campaign was to prevent suicide and suicide attempts, and highlight the importance of openness about suicidal thoughts and bring hope. This is one of the most demanding things you can work with. In 2023, 693 people took their own lives in Norway. The development is bleak; that is 70 more than the year before. There are many parties affected here. The most important thing this campaign can do is save someone's life. The topic requires extra caution, courage and thorough understanding.
- Anniken Elvik, strategic group account manager at Aller Media
UIP: Wicked - From Musical Success to Cinema Success
United International Pictures was going to release a new movie. This time, one of the world's biggest musical successes, Wicked, as a movie in November 2024, starring Ariana Grande among others. The challenge was that musicals are a niche that is much larger in the US and England than in small Norway. So how could Aller Media attract musical goers to the cinemas and at the same time get younger moviegoers to go and see this particular film?
- Sindre Hellkås, Strategic Group Account Manager at Aller Media
Orkla: Absolutely BAD ass with Jif!
Bathroom cleaning is a huge annoyance for consumers. People are willing to go to great lengths to make this cleaning job easier. Consumers want to spend as little time and effort as possible on house cleaning and don't understand why they should pay more for Jif when there are other competing brands that say they solve the same problem. Jif therefore had an opportunity to demonstrate how easy it is to clean the bathroom with Jif. Aller Media would help Jif get people's attention and build both awareness and knowledge.
- Lisbeth Langnes, strategic group account manager at Aller Media
Speakers:
-
![Lisbeth Langnes]()
Lisbeth langnes
Strategic Group Account Manager at Aller Media -
![Sindre Hellkås 1]()
Sindre hellkås
Strategic Group Account Manager at Aller Media -
![Anniken Elvik 1]()
Anniken elvik
Strategic Group Account Manager, Aller Media
After the seminar, it will be possible to stay and discuss opportunities and ideas with us. We look forward to seeing you :)
Do you have any questions about the seminar? Please contact Aksel Sørbye ( [email protected] )
