Innovation, growth and drive

The New Year's rockets have long since been launched and we have put an eventful year behind us. 2022 was the year we launched Dagbladet Local and Ad Factory, established a strong focus on affiliate marketing and built a brand new department for innovation in ad products. Now we have an exciting year ahead of us, and we are well prepared with a fully stocked inventory, strong editorial and commercial products, and not least the very best people.

Before we sail further into 2023, I want to take a look back at 2022 - a year characterized by post-corona, war, energy crisis, but also innovation, growth and courage.

We have strengthened our internal advertising apparatus with excellent and strong recruitments, and we are doing so at a time when Norwegian editor-driven media are more important than ever. This gives Aller Media the opportunity to focus even more on good content, better products and smarter advertising solutions for users and partners.

It's also been incredible to follow the growth of Aller Social Club. There have been a number of new podcast ventures and the Interior Council and Anne-Kat about the 90s have climbed high on the charts. In addition, Aller Social Club has signed some of the country's biggest influencer profiles in their field, such as Annette Haga and Det Søte Liv. Today, we can offer advertisers a broad and varied inventory within influencer marketing, and in the new year we will continue to focus on free podcasts and continue the fantastic growth we have seen in 2022.

For the 8th year in a row, we will select the very best cases run in Aller Media's universe, in the prestigious Aller Best case competition. Every year we showcase a number of innovative, insightful and creative cases, and last year was no exception. In the winning Telenor T-We case, we once again showcased the house's expertise - and proved the incredible power of Aller Media. You can see the case here!

Readership growth has come after the major investments and hiring we made last year, and Aller Media outperformed its competitors in the surveys. We invested in the focus areas of innovation and advertising products with a new department, launched new products and produced world-class content. Aller Media continues to strengthen its unique position against its competitors and gains market shares on both desktop and mobile. More and more people are turning to Aller Media for news, entertainment and good content.

There is much to be pleased about in the past year. Let's take everything we've created together into 2023 - and dare to be ambitious and set big goals for 2023, even though we know times are tough and the market is more challenging. We have laced up our running shoes and are ready to do our very best together with you in 2023!

Chris, Commercial Director