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The "Q-readers" won Aller Best 2022
We invited the industry to an evening filled with awards, entertainment and a real celebration. See all the photos from the party!
On March 30, it was time for another Aller Best. At the venerable Gamle Logen, Aller Media gathered advertisers, agencies and partners for the awarding of the best cases in 2022 and a well-deserved party.
And what a party! Show De Vida set the mood with terrific dancing and singing, and the audience got carried away.
The atmosphere was eventually lifted to the ceiling when artist Torine took the stage! Cool and full of energy, she and her band performed hit after hit, much to the delight of the audience!
The presenters for the evening were Ingrid Skogrand, CEO of Aller Media, and Benedicte Wessel Holst, KK journalist and host of the popular podcast Interiørrådet.
Q-dairies wins Aller Best 2022
Seven impressive cases were nominated for Aller Best 2022. This year, it was Q-meieriene, PHD, Alexander Vigebo (strategic corporate customer manager) and Robert Grosvold (sponsorship manager) in Aller Media who took the win!
- This was fun! I think it was well deserved," smiles Robert Grosvold.
What made you win?
- It's a mix of creative solutions that produced extremely good results. The collaboration between agency and client has worked really well. I definitely think it also had a major impact on the results," says a happy Alexander Vigebo.
What are you most proud of?
I would say the results that we achieved in such a short period of time. We managed to sell in store as well. The customer is in Bergen, and they couldn't be here tonight. But I know that they are very happy with the whole collaboration," says Julie Bjurstedt, media advisor at PHD.
What is the best thing about working with Aller Media?
Creativity and that they challenge us. I think that's good. I also think it's fun that we've been able to play around with the brand," says Nina Birkeland, head of the video department at PHD.
The jury consists of internal members from Aller Media, where the jury leader is Chris Tallerås Steen, and three external members, who this year are Hanne Jegleim, Business Director at MediaCom, Tale Gjøvik, Business Director at Starcom and Bjørn Devold Eidsvig, Strategic Advisor at OMD.
- "This year it has been extremely close at the top and more challenging than ever to pick out the very best. But this case hit the mark on all counts," says Chris Tallerås Steen, Commercial Director at Aller Media.
Here is the jury's reasoning:
This year's winner is a demonstration of good marketing. A show! Rock-solid target group insight, spot-on brand match and a solution that oozes EFFECT. There are many words to describe the results of the campaign: Superb. Electric. Amazing. Spectacular. But most of all, they were really Q-ly! Through Norway's best sponsorship, Q has really positioned itself as Norway's best chocolate milk and taken big, important steps towards its goal of becoming the market leader. We look forward to continuing on this path!
2nd place: Rowing
Karoline Steenbuch Lied, Head of Diet and Nutrition at Roede and Veronica Eigner, Strategic Corporate Customer Manager at Aller Media.
3rd place: Change Lingerie
Anniken Elvik, Strategic Group Customer Manager at Aller Media and Hanne Elfving, Marketing Operations Manager at Change Lingerie.
New this year, two additional awards were presented, Agency of the Year and Honorary Award
Aller Media wants to honor those who see the value of writing good cases and who contribute to this. PHD was named agency of the year for submitting the most cases. Marie-Louise Alvær, CEO of PHD, received the award together with the rest of the PHD team.
The honorary award went to the Norwegian Cancer Society and the Pink Ribbon campaign for touching readers and achieving record results with innovative use of both commercial and editorial means for a life-saving cause. Strategic Corporate Customer Manager at Aller Media, Linn Berg Skjeseth, Christina Sørensen, Account Director at Wavemaker and Kathrine Barli, Communications Manager for Pink Ribbon.
See the pictures from the party:
In the image carousel below, drag the images to the right or left. Or you can use the navigation arrows below the image carousel if you are using a laptop.
