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The finalists in Aller Best 2022 are ready! Throughout the year, we have named four quarterly finalists and three wildcards, who will now compete for the coveted spot as winner of Aller Best 2022. In the mix we find a number of different and exciting solutions, ranging from podcasts, content and test pilots to 360 solutions run in Aller Media's universe. The winner will be announced at the grand finale party on March 30 at Gamle Logen.

What is Aller Best?

Aller Best is a case competition for campaigns run in Aller Media's universe where the good results, innovative ideas and creative solutions are assessed and rewarded.

The concept started as an internal competition in 2016 and over the years it has developed into an important competition throughout the industry. The winners of Aller Best have won several prestigious awards within the media and advertising industry.

The jury consists of Chris Tallerås Steen, Commercial Director at Aller Media, as well as the external jury consisting of Hanne Jegleim from Mediacom, Tale Gjøvik from Publicis and Bjørn Devold from OMD.

All cases are assessed according to the following criteria:

Challenge
Goal
Insights
Solution
Result

The work with Aller Best takes place all year round. Each quarter, one case makes it through the eye of the needle. In addition to these four, three "wildcards" also get a place in the final. In the end, the winner is chosen by Aller Best, and the winning team is rewarded with a city break in Europe.