Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
See map
Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Double full screen is our biggest and best premium format. This large format offers plenty of space for creative solutions and is well suited to attract attention as the entire screen is filled twice. The format is therefore excellent for both brand-building campaigns and sales triggering activities. The format is cross device so you as an advertiser will reach the user where the user is.
Click on the brand to read more
1920x2160 (responsive)
Desktop/landscape: 1400x1880. Mobile/horizontal: 528x1880
Cross device
Produced by Aller or Madington.
500kb
Front page and article
ALL MEDIA HAVE SWITCHED TO CONSENT AS THE BASIS FOR PROCESSING PERSONALIZED ADS
Aller Media has now switched to consent as the basis for processing to deliver personalized ads, the reason for the change is to adapt to European industry standards in this area. The change means that in the future we will only deliver personalized ads to those of our users who have actively consented to this through our consent solution/CMP (Consent Management Platform).
Please note that some advertising purposes are still based on legitimate interest as a basis for processing. You can read more about this in our privacy policy.
DATA SHARING AND RESTRICTION OF THIRD PARTIES
In connection with the delivery of ads, Aller Media only allows ad providers that follow our guidelines. We do not allow data sharing in violation of our guidelines. We do not allow our ad providers to track our users across different websites to create or build profiles. We limit the number of ad providers we share data with in accordance with this policy and compliance with the policy is monitored. This is also in line with the Media Companies Association's guidelines.
An overview of the currently approved ad providers can be viewed by opening our Consent Management Solution (CMP). This is available at the bottom of each webpage that contains ads, under the link "Your ad choices". Here you will also find more information about the specific purposes.
Please note that inability to use certain advertising suppliers and failure to comply with our advertising supplier policy does not give rise to compensation.
You can measure the size of your ad material by creating a zip file that includes all elements to be included, including external resources such as JavaScript libraries. Remember to use a flat file structure.
The calculation of the maximum limit must include all elements that the ad uses:
HTML, CSS, image files and JavaScript. There are only two exceptions:
You can use the jQuery library without counting it in the total size, as long as the following requirements are met:
The code snippet to import the jQuery library might then look like this:
<script src="//ajax.googleapis.com/ajax/libs/jquery/x.x.x/jquery.min.js">
< /script>
Click counter
In order to count clicks, we need to add a click macro parameter. The click tag should be easy to read - i.e. no minification or obfuscation, but feel free to compress the rest of the code and other files. If it is in a hidden JavaScript, we cannot add this and therefore cannot count clicks. All clicks should open a new window or tab.
Here is an example of a clickTag in an HTML document:
<html>
<head>
<!-- replace width and height with correct size -->
<meta name="ad.size" content="width=320,height=250">
<!-- replace clickTag with correct URL -->
<script type="text/javascript"> var clickTag = "http://www.google.com"; </script>
</head>
<body>
<!-- The rest of your creative code goes here -->
<a href="javascript:window.open(window.clickTag)">
<!-- all content that needs to be clickable has to be inserted within the <a> tag – the code below is just an example -->
<img src="images/banner.png">
</a>
</body>
</html>
Nb: Anything in bold needs to be customized and double check that your materials are clickable!
Size-meta tag
Unlike images and video, an HTML document does not have a set size.
That's why we use the size-meta tag, to ensure that your ad is displayed in the correct size:
More info can be found here.
Rich media - requirements and reporting options
For all HTML ads, we need a fallback. This is an image version (PNG/JPG/GIF) of the ad.
It is not allowed to use embedded geo-location in the ad. Animations before user interaction must be done with CSS.
Audio
Audio playback must be activated via user interaction (click/touch). If there is sound in the ad, the option to mute the sound must also be implemented.
Video
Video ads that are to loop automatically must be delivered as HTML. Autoplay is not allowed on mobile. General kB limits before user interaction also apply here.
On mobile platforms, it's essential that we deliver both the ads and the editorial content as quickly as possible. Research shows that performance has a direct impact on ad impressions, conversions and brand perception.
A typical HTML page often includes several external CSS and JavaScript files and does this by linking to these files in the code. These files are downloaded to the mobile phone via an https request per file. To ensure good performance, it is important to have a low number of calls/requests.
The following requirements must therefore be met:
Performance - network traffic
We recommend always keeping the size of advertising material as small as possible. Our key recommendations for the best possible user experience are:
Performance - processing
Limiting the processing time of the ad is very much about reducing the CPU usage of the device.
Here are some tips along the way:
Browser policy for production of HTML
When producing websites and banner ads, it is difficult to avoid variations in how different browsers and devices display the material.
There are also certain functions and features that are not supported by all browsers on the market.
It is therefore important to test your ad material in different browsers, operating systems and devices (mobile, tablet, etc.) to ensure that everything works properly.
The publisher cannot be held responsible for advertising material that does not work properly. It is the customer, agency or producer itself that is responsible for testing that self-produced material works satisfactorily in all browsers. If in doubt, test tags or materials can be sent to [email protected]..
Useful tools for production and optimization of advertising material
There are many free tools available for designing and optimizing advertising material. Here are some recommendations that can be used to ensure the best possible delivery and performance of both ads and your website.
Optimization of images and video:
www.jpeg.io - Online compression and conversion of all types of image files to JPG.
www.pngmini.com - Application to reduce file size of png files (Mac only).
www.handbrake.fr - Application to compress and convert video (Mac + Windows).
HTML and CSS:
www.caniuse.com - Check support for HTML/CSS (browser support).
www.brackets.io/ - Free code editor with many great add-ons (Mac + Windows).
Production and optimization:
Google Web Designer - Simple tool for building rich media ads (Mac + Windows).
Pagespeed Insight - Check how well optimized your ad material is! The higher the number the better! Also provides feedback on what you can do to improve ad performance.