Rules and procedures for advertising

• Aller Media only allows serious advertisers on its websites who comply with Norwegian law (including the Marketing Control Act). Inaccurate or misleading advertisements are rejected and reported.
• Advertisements must comply with the Vær Varsom poster. Aller Media reserves the right to reject advertisements that are not approved by the responsible editor.
• All display ads are automatically labeled "ad" or "article continues below the ad". Ads of an editorial nature and form must be marked "advertiser content".
• If you find ads that violate our guidelines, please send an email to: [email protected].

Digital campaigns

Digital campaigns for all Aller Media brands should be sent to: [email protected].

Material deadline: 3 working days before campaign start, special concepts 7 working days before campaign start

Print campaigns

Print campaigns for all Aller Media brands can be delivered via NADA

Cancellation deadlines:

KK: 6 weeks before printing

Allers: 6 weeks

Se og Hør: 4 weeks

The magazine: 2 weeks

Dagbladet: the day before the release date, 11:00 am

Dagbladet

Dagbladet newspaper: 12 noon on the working day before printing

Dagbladet The magazine: Wednesday at 12 noon -10 days before printing

Delivered via NADA or sent to: [email protected].

KK

Release and deadlines

Technical

Booking conditions

• Reservations made for ad exposure in the same month or crossing the end of the month must be confirmed within 48 hours or the reservation will expire.
• Reservations made for ad exposure one or more months in advance must be confirmed within 7 days.
• For all reservations, the "24 hour" rule applies: if other customers want the space reserved, you must decide within 24 hours.

Conditions for cancellation and changes

• Corrections, postponements and cancellations must be made in writing and no later than 10 working days before the start of the campaign.
• In the event of cancellation or change later than 10 days before the start of the campaign, the full amount will be invoiced as originally agreed.
• For agreements with a duration of one month or more, a mutual notice period of 1/3 of the total contract period applies. Note: This applies in cases where the agreement has started to run.
• Aller Media has the right to terminate the agreement if material violates the Marketing Act or is not approved by the responsible editor.
• Aller Media is not responsible for storage of material beyond 2 months after the end of the campaign.
• Aller Media's liability for non-performance of this agreement is limited to the discontinuation of advertising corresponding to the contract sum of this agreement. Alternatively, the contract sum may be returned to the Customer.
• The content of this agreement shall be treated confidentially by the parties. This obligation also applies after termination of the contractual relationship.
• Any dispute in connection with this agreement shall be resolved in accordance with Norwegian law and with Oslo City Court as the legal venue.

Material deadlines and delivery

• Correctly made materials must be delivered 3 working days before the start of the campaign. This also applies to materials that are to be replaced after the campaign has started.
• Special concepts such as expanding ads and the like must be delivered 7 working days before insertion.

In the event of late delivery, we cannot guarantee that the ad will appear according to the timetable.

Materials should be sent to: [email protected].

Remember to include the customer name and any campaign name, and preferably also when and where the material will be used. The URL to which the ad will be linked must be attached. File names must contain the format of the file in the file name, and file names cannot contain capital letters, spaces or the letters æ, ø and å.

If you have any questions about materials, please contact your contact person or our traffic department at [email protected]

The following rules apply to cancellations and reservations:

In the event of cancellation or change of campaign later than 10 days before the start of the campaign, the full amount will be invoiced as originally agreed. For agreements with a duration of one month or more, a mutual notice period of 1/3 of the total agreement period applies. Note: This applies in cases where the agreement has started to run.

Reservation of fixed formats:
All reservations that are not confirmed by booking to AdOperations within 10 days before the start of the campaign are automatically deleted.

Reservation of display-based formats:
All reservations that are not confirmed with booking to AdOperations within 3 weeks (21 days) before the start of the campaign are automatically deleted

Deadline for material, ordinary advertisements (jpg/gif/flash): two working days (48 hours) before insertion.

Material deadline, complex ads: By appointment, up to five working days.

All materials are sent: [email protected].

Aller uses Google Ad Manager 360 (GAM) as its ad management system. Via GAM, we manage ads on all digital platforms such as desktop, tablet and mobile and video.

A shared ad management system means we have control over the double coverage between sites on impression-based campaigns. We can plan your campaign with the number of ad impressions per unique reader that you want. Through GAM, we have control over campaign planning, sell-out rates, delivery assurance, documentation and reporting. We also use Google's advanced algorithms to match ads to readers who are more likely to respond to the advertiser's message than others. Standard reporting shows the number of impressions, clicks, click-through rate, unique users at campaign level and daily ad delivery.

Read more about differences in campaign statistics.

Our advertisers and partners may experience differences in the statistics on ad impressions. If there is a discrepancy of more than 10%, we want to check if there has been a technical error. In this case, we first ask for a detailed report from the agency on a daily level, so that we can see if there are any days or devices that stand out. In addition, we like to check the ad codes we have received, as well as dialog and changes during the campaign period. Nevertheless, our advertisers and partners may experience differences in the statistics on ad impressions, clicks, click rate and unique users. The reason is that different third-party suppliers and suppliers of ad management systems base their statistics on different technical bases. For Dagbladet , statistics from Google Ads Manager (GAM) apply. We do not often see differences of more than 10% that cannot be explained by changes in material, and if there is a difference of more than 10%, we will investigate this further.

Possible causes of discrepancies:
- Differences in counting methodology. The ad management system (GAM) counts when a campaign is assigned an impression, while third-party systems count when the call goes to their servers. Some systems count when the call is made, while others count when the ad has finished loading. There will always be a delay here. Some requests will, by some systems, be classified as robot based on user agent or IP, and these will be deducted from the statistics in the third-party system.

- Technical response time. The first request is usually made to the third-party server, and only then is it counted based on a 1x1 pixel counter. Often it then takes 0.2-0.8 seconds for the ad to be retrieved, depending on the user's connection and bandwidth to both Dagbladet and the third-party system. During this delay, there may be interruptions, either due to the user's active actions (such as closed browser, interrupted page load by moving forward or clicking "back"/"forward", etc.) or lost internet connection.

- Abnormally slow page load. Poor or interrupted internet access, or problems connecting to elements on the page (elements from external sources, e.g. images, scripts, etc.), may lead to interruptions and deviations.

- User behavior. A user may navigate further before all content on the page has finished loading. A user may also close a browser tab or window before all content has finished loading.

- Ad blockers. Different ad blockers can block different ad servers. This may mean that Dagblad's ad management system is not blocked, while the third-party ad management system is blocked. The third-party system will then in these cases not count impressions, while the Dagbladet ad management system does.

- Campaign with a low impression target. A small numerical deviation can lead to a high percentage deviation if there is a low total number of impressions. For example, if you have a campaign that delivers 100 impressions per day, a single day's deviation of 30 impressions will result in a deviation of 30% on that day. You then need to look at the campaign as a whole.