Display advertising

  • Size of the format

    980x300

  • Device

    Desktop and tablet

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington

  • Max weight

    100 kb

The placement of the ad on the website:

Top banner is a desktop ad that is placed at the very top of the website.

  • Standard wallpaper

    1920x1000 + 1000x300

  • Dynamic wallpaper

    1920x1000 + 1010x300 + 2 pcs 180x700

  • Supported file formats

    JPG, PNG, GIF or third-party tags

  • Max weight

    400 kb (total)

  • Device

    Desktop

We offer two types of wallpaper ads:

Static Wallpapers with the formats 1000x300 and 1920x1000, perfect for static ads or designs.

In addition, we have Dynamic Wallpapers that include two 180x700 formats. These allow for moving ads and provide the opportunity for content to change or move on the screen. With this flexible approach, advertisers can customize and optimize their campaigns to create either a strong, static presence or dynamic and engaging content.

The ad is placed at the top of the desktop, both on the front page and in the article. The ad will not deliver on small screens where we do not achieve the visibility requirement.

NB: Background wallpaper of size 1920x1000 must be of either JPG, PNG or GIF.

Advertising material must be delivered at least 3 days before the start of the campaign.

  • Size of the format

    300x600 or 160x600 or 180x500

  • Device

    Desktop

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington

  • Max weight

    100 kb

The placement of the ad on the website:

Stickyboard is a desktop ad placed on the right and left side of the website. The ad is sticky in scroll, refresh of the ad occurs after a few seconds.

  • Size of the format

    980x600

  • Device

    Desktop and tablet

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington

  • Max weight

    150 kb

The placement of the ad on the website:

The ad delivers on desktop. It is placed on the front page of all our websites, as well as in articles on most websites.

  • Size of the format

    580x400/580x500

  • Device

    Desktop and tablet

  • Supported file formats

    gif, jpg and html

  • Max size

    100 kb

Additional information here.

  • Size of the format

    300x250 or 320x250

  • Device

    Desktop and tablet

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington

  • Max weight

    100 kb

The placement of the ad on the website:

The ad delivers on desktop, both on the front page and in the article. On the front page it is placed

  • Size of the format

    Two image files in size 1920x1080

  • Device

    Cross device covers

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington.

  • Max weight

    2 x 150 kb

The placement of the ad on the website:

The full screen can be found on the front page and articles on desktop, tablet and mobile.


Production guide

Image ads

  • Create two images with size 1920x1080px.
  • Position the background image so that it covers the entire surface. Place all components within the safe area. 528x940px for portrait and 1400x940px for landscape.


Do you want to to create a full screen in HTML?

Full screen is a cross device format, it is therefore important that the material works in both landscape and portrait. The ad must therefore be responsive. It is important that the ad is 100vw and 100vh. This means that the ad takes up the entire space in width and height.

Example:

html{
width:100vw;
height:100vh;
}

Other HTML spec can be found here.

Advertising material must be delivered at least 3 days before the start of the campaign.

  • Size of the format

    1920x2160 (responsive)

  • Safe zone

    Desktop/landscape: 1400x1880. Mobile/horizontal: 528x1880

  • Device

    Cross device

  • Supported file formats

    Produced by Aller or Madington.

  • Max weight

    500kb

  • Location

    Front page and article

Example:

html{
width:100vw;
height:100vh;
}

Advertising material must be delivered at least 3 days before the start of the campaign.

  • Size of the format

    320x250 or 300x250

  • Device

    Mobile phone

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington

  • Max weight

    100 kb

The placement of the ad on the website:

The mobile banner delivers both on the mobile front page and in articles. On the front page, it is placed between the article entries, while in the article it is placed in the body text where the length of the article determines the number of ads.

  • Size of the format

    1920x1080 / 1080x1080

  • Device

    Desktop and mobile

  • Supported file formats

    Third-party tag

  • Max weight

    200 kb

Description:

The format is delivered on desktop as 1920x1080px with a safe area of 1400x740px, and on mobile as 1080x1080px with a safe area of 640x700px. The format can be delivered on both front pages and in articles on all our sites, except Dagbladet front on mobile and Elbil24. Note that the format can only be delivered as a tag.

If the campaign is to be run against both mobile and desktop, one responsive tag can/should be delivered. If only an advertisement is to be delivered against one device, only one tag with the respective size above is sent.

Desktop format with safe area

Mobile format with safe area

Other HTML spec can be found here.


Advertising material must be delivered at least 3 days before the start of the campaign.

  • Size of the format

    390x60 + 600x1080 + 320x400

  • Device

    Mobile phone

  • Supported file formats

    JPG, PNG or GIF

  • Max weight

    200kb (bottom banner and full screen) + 100kb (320x400)

Description:

The format delivers as a static banner at the bottom of the page that expands to a full-screen ad on click. The bottom banner has a size of 390x60px with a safe area of 290x60px. The full screen ad has a size of 600x1080px with a safe area of 528x940px. The bottom banner (390x60) and full screen ad (600x1080) can only be delivered as image files.

To create a real takeover effect, the campaign also comes with an XL banner of size 320x400. The ad format is only delivered in articles. We duplicate this format to cover multiple positions in the article for an even stronger takeover effect.

NB: The number of XL banners in an article will vary depending on the length of the article, the maximum number of XL banners is 8 in an article.


.

Bottom banner with safe area


Expanded full screen with safe area

Advertising material must be delivered at least 3 days before the start of the campaign.

  • Size of the format

    320x400

  • Device

    Mobile phone

  • Supported file formats

    JPG, PNG, GIF or third-party tags through AdForm, DV360, SeenThis or Madington

  • Max weight

    100 kb

The placement of the ad on the website:

The ad is placed both on the front page and in the article on mobile.

  • Format size Desktop

    1920x1000 + 1000x300, 980x600, 580x400, 320x250, 1920x1080 and 160x600/180x500 or 300x600

  • Format size Mobile

    320x400, 1920x1080

  • Device

    Desktop and/or Mobile

  • Supported file formats

    JPG, PNG, GIF or third-party tags

  • Max weight

Placement of ads on the website:

Front dominance is offered on both desktop/tablet and mobile, purchased per device. The product delivers on the front page of the website from the top ad down to and including full screen.

  • Image format

    All standard formats available

  • Headline

    Max 25 characters

  • Logo image

    Max 100x100, format: jpg/png

  • Name of customer

    Max 25 characters

  • Size of the format

    Two image files in size 1920x1080

  • Device

    Cross device covers

  • Supported file formats

    gif, jpg and html

  • Max weight

    2 x 150 kb



Production guide

Image ads

  • Create two images with size 1920x1080px.
  • Position the background image so that it covers the entire surface. Place all components within the safe area. 528x740px for portrait and 1400x740px for landscape.


If you want to produce full screen in HTML, you can find the spec here


The ad comes in the sizes: 300x250, 320x250, 300x600, 580x400 and 980x300.

Image: Has an aspect ratio of 1.91:1 which means that the width is almost double the height.

  • If you are unsure of the aspect ratio of an image, you can use an aspect ratio calculator, which can be easily found with an online search.
  • Max size 1200x627 pixels, but we recommend 580x304 pixels
  • Max 100KB

Advertiser: No more than 25 characters (e.g. Aller Media)

Title: No more than 90 characters (recommended 25 characters)

Logo (optional): On some sizes (300x250, 320x250 and 580x400) the logo will be very narrow if you use an aspect ratio wider than 3:1.

  • Aspect ratio from 1:1 to 3:1 (recommended 2:1)
  • Recommended size from 128x128 to 384x128 pixels
  • Max 50KB