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Published: 04.10.2021

Rapid growth in Aller Media creates new needs

Commercial Director Chris Tallerås Steen appoints new Sales Director and new General Manager at Adlink.

NEW ASSIGNMENTS: Gøril Karlsen Thu (left) will now become sales director at Aller Media. Hillevi Forsman (right) becomes General Manager of Adlink. Chris Tallerås Steen is very pleased to have the right people in place in both roles. Photo: Aksel Sørbye
NEW ASSIGNMENTS: Gøril Karlsen Thu (left) will now become sales director at Aller Media. Hillevi Forsman (right) becomes General Manager of Adlink. Chris Tallerås Steen is very pleased to have the right people in place in both roles. Photo: Aksel Sørbye

At Aller Media, both readership and user numbers are increasing, confidence in editor-controlled media is strengthened, and advertising revenues are rising.

- "We are experiencing tremendous progress - and we are delighted about that. We see that we are succeeding with both traditional and new revenue streams," says Aller Media's Commercial Director.

- We already have a well-established commercial team in place. But we want to be even better. That's why we're now making changes to the management team and hiring two of the best minds to lead their respective key areas," says Chris Tallerås Steen.

New sales director

Gøril Karlsen Thu is taking on the role of Sales Director at Aller Media. She starts on October 1.

Gøril Karlsen Thu is thus leaving her role as Commercial Manager in Aller TV. She joined Aller Media as Commercial Partner Manager in January 2018. Before that, she has worked for the past 13 years with various forms of media sales, including at Microsoft and Schibsted.

- "I'm really looking forward to taking on the role of Sales Director. I know Aller Media very well through almost four great years in the company. Media sales have changed a lot in recent years, with a high degree of partner collaboration and tailor-made solutions for our advertisers. I look forward to continuing to lead this," says Gøril Karlsen Thu.

- Gøril has what it takes to step straight into the role. She has great implementation power, knows people, disciplines and business in Aller from the inside. She is a perfect fit for the role of Sales Director, and is credible, knowledgeable and proactive," says Chris Tallerås Steen.

New head of Adlink

As of October 1, Hillevi Forsman will take on the role as general manager of the Aller-owned company Adlink, where she will lead Aller's focus on podcast and influencer marketing. Until now, Forsman has been head of Aller Concept Store.

"Aller Concept Store has had an adventurous development in recent years, and to have been part of building this rock-solid, hard-working and creative team is something I'm incredibly proud of. Now it's time to build it again, this time in Adlink, and I'm looking forward to taking on the task," says Forsman.

-"Hillevi is incredibly good with people and innovation, she creates and develops things together and with her people, the teams Hillevi leads are fun, innovative and have great implementation power, so I have great expectations for this area," says Chris Tallerås Steen.