Be a problem solver this Christmas

Christmas is just around the corner and preparations are well underway! Christmas gift shopping, Christmas party outfits and Christmas baking are just some of the things on our readers' minds right now. Here, as an advertiser, you can maneuver the reader through the Christmas chaos with tips and advice in a hectic everyday life.

- The time before Christmas gives advertisers a fantastic opportunity to take a position as an inspirer and problem solver. "We are in a period where there is a lot to fix and arrange, and it can feel hectic for many. It's important to take up space with good and clear communication," says May Thingelstad, content advisor at Aller Media.

Estimated 124 billion in Christmas shopping

NHO estimates that Norwegians will spend a total of NOK 124 billion on Christmas shopping in November and December this year. Each individual will spend an average of NOK 12,000 on gifts, food and other in-store and online shopping in December.

With good content articles, you can put your products and services in a relevant context and increase the chances of them being chosen. We have readers who are hungry for tips and advice, and with content, it's the readers themselves who choose to read the articles because they are interested. It increases attention. We like to say that content is pull, not push!

Did you know, for example, that 80% of KK's readers are interested in baking? Or that 85% of Dagbladet's readers want to try new dishes? (Forbruker & Media '22/2 - Q2(22) - MGI)

Why not inspire them with some great food and baking tips through great content articles? Preferably using one of our food influencers.

Or why not let interior expert Tone Kroken show you how she would decorate for Christmas with your products. The possibilities are endless!

Opportunity to hit the bullseye

With good content articles on our sites, you can be the problem solver that helps readers survive the holiday season. With clear call-to-action links, the reader is just a click away from your product.

- With strategic content articles, we have the opportunity to hit the mark and give readers the inspiration and tips they are looking for," says May.