Strong growth for all Aller Media's brands

Aller Media's brands reach a total of 1,664,000 people digitally every day.

- From the third quarter of 2021 to the third quarter of 2022, we have experienced a digital growth of 136,000 readers, a full nine percent," says CEO Dag Sørsdahl.

- Of course, this does not happen by itself; behind these figures is an enormous effort from all our talented employees. We are now continuing our aggressive strategy and working towards new ambitious growth targets.

Dagbladet continues its strong growth, updating, informing and entertaining more and more people. A total of 123,000 new readers have joined the news website from Q3 21 to Q3 22. At the same time, Se og Hør is strengthening its position as Norway's largest celebrity website with growth of 38%. Norway's leading news site for women, kk, is also growing - this time with almost 37,000 new readers. Sol, Aller Media's news aggregator, is reaching more and more readers, with growth of 28%.

- Aller Media has a strong and broad media portfolio, in which we have invested heavily over the past year. Between 60 and 70 new employees have found their way to Hasle. Both the editorial teams, sales and marketing as well as the tech side have received significant reinforcements. Today's MBL figures confirm that our strategy is succeeding - more and more readers are finding their way to our solid brands," says Sørsdahl.

Here are the growth figures (development Q3 2022 vs Q3 2021):

Dagbladet: + 123,000 readers (10%)

Se og Hør: + 84,500 readers (38%)

kk: +37,000 readers (26%)

Sol: + 44,000 readers (28%)