Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
See map
Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
We had a chat with Anders Hvinden, Category Manager Exterior at paint expert Scanox!
You must be one of the "Corona" winners, or how has it been with Norwegians' painting projects?
There's no doubt that many people have used their time at home to renovate, not to mention stain the terrace and paint the house. 2020 was a good year in the paint industry. We have therefore been busy preparing for another year of good demand for paint, stain and varnish. Despite periods of store closures, we feel that the trade has handled the situation well.
What measures have you taken to ensure the best possible flow and collaboration at your company?
At Scanox, good infection control routines were immediately put in place, home office and a different working day for most people. Nevertheless, I feel that we have managed to maintain good internal communication through digital platforms. We were already well underway with webinars before Corona, but this type of communication has been further actualized over the past year.
What have you learned the most over the past year?
The digital journey we've been through over the past year has been incredibly interesting. Everything from home schooling and home offices to webinars, online shopping and click-and-collect has developed rapidly. In the paint industry, we've probably only seen the beginning of the digital customer journey. I look forward to helping to develop this going forward.
What are you most looking forward to when normality returns?
Oooh, that's a lot! I'm looking forward to not having to worry about the one- and two-meter, the uncertainty in relation to the implementation of events and the rules that apply to socializing. I'm looking forward to seeing more of my family, friends and colleagues. I also have two sons who love playing football. I want them (and the entire grassroots sport) to be able to play cups and matches as normal.
How has the collaboration with Aller Media been during this time?
Scanox has had a very good collaboration with Aller Media for many years. Both Butinox Futura and Tyrilin can point to good results through, among other things, content articles in Aller Media. "First and foremost, we are offered good platforms for our communication. In addition, it's a great team to work with. A high level of expertise and a positive attitude.
Finally, what are your summer plans?
Like many others, we will be visiting Lofoten this year. Really looking forward to it. In addition, there will be a cabin vacation in Hemsedal. For me, a Norwegian vacation is top notch.