How to capture the viewer's attention

Pre-roll is an attractive format with high demand. It is also the only format that shows the advertiser's message through moving images in an editorial context. As with all Aller Media products, exposure takes place in an environment that is safe for your brand.

- This format gives advertisers the opportunity for live storytelling, coverage and high attention. We hit the viewer in the right mode - making pre-roll a powerful tool for both brand-building and sales-triggering campaigns," says Tone Nordby, Product Manager for web TV at Aller Media. This is a format where the viewer is ready to see the editorial content they have asked for!

Good numbers for advertisers

Through significant insight work, we see that pre-roll in Aller Media is a product that attracts a high level of attention. The analyses show that on average 51% of users remember campaigns they have been exposed to. Furthermore, we see an increase of 32% who state that they have received a positive impression of advertisers and that as many as 24% of viewers consider making a purchase after watching pre-roll at Aller Media.

Safe and relevant environment

The effect of being in an editorial context creates security for the advertiser and guarantees visibility in a safe environment. Editorial media has high credibility and is perceived as both safe and serious. In Aller Media, your brand is in a safe context - and the recipient in a safe and relevant environment.

Read more about pre-roll and Aller TV here!

Source: Aller Effekt/Norstat, Period Jan2020-Aug2022 27 measured campaigns