Record figures for Dagbladet

Today, the new readership figures for the fourth quarter of 2022 were released by the Norwegian Association of Media Companies (MBL). The figures once again show that Dagbladet is growing rapidly. Last quarter, Dagbladet increased by 120,000 readers on mobile compared to the corresponding quarter the previous year. This breaks the readership record: The newspaper now has an average of 1.2 million daily mobile readers, the highest figure ever. The increase is 11 percent compared to the same quarter last year.

Dagbladet also sets a record for total digital readership figures. In total, an average of 1,359,700 Norwegians read Dagbladet digitally every day. This is an increase of seven percent compared to the same quarter last year, and the highest figure in the newspaper's history.

In addition, Dagbladet sets a record for total readership across all platforms, including print, with over 1.4 million daily readers on average.

Alexandra Beverfjord, editor-in-chief of Dagbladet, is delighted with the growth.

- "We have made a significant news investment in recent years, which has led to strong digital user growth. Thanks to the fantastic efforts of the editorial team, Dagbladet is one of the fastest growing media in Norway," she says.

Breaking and disclosures

The past year was dramatic on the news front. A pandemic was followed by war, before electricity prices, inflation and food prices exploded. News coverage is cited as the main reason for Dagbladet's strong growth in the same period.

- "The figures once again show that our focus on news is paying off. News is closest to our hearts, and we have a fantastic news organization," says news editor Frode Hansen.

- Dagbladet has been focusing heavily on the war in Ukraine since February last year, and readers and viewers are still very interested in all aspects of the war. In addition to always being updated on the latest news, we also focus heavily on our own revelations. Recently, we have had several major revelations, such as the hidden networks for sex sales in Norway, foster homes and Russian hacking.

Massive increase in staffing

Over the past year, Dagbladet has stepped up its efforts considerably. Among other things, around 30 new reporters have been hired, all of whom contribute to the news battle.
- "We have increased our staffing levels significantly over the past year. Our promise to our users is that we will focus even more on breaking news and our own revelations," says Hansen.

In addition, the newspaper has established local newspapers in both Bergen and Trondheim.

- It is a goal for us to have a broad reach with our journalism, and to reach as many people as possible. Dagbladet Bergen and Dagbladet Trondheim give us access to a lot of good content, and help us to reflect a larger part of Norway. The newspapers have been very well received in the local communities, and have long since exceeded the ambitious goals we set ourselves," says Hansen.

Strong growth in niches

Dagbladet's niche sites, such as the consumer website DinSide and the business website Børsen, are also experiencing strong growth. The niche sites work to deliver news to most people within their field.

- These figures show that it works," says Development Editor Martine Lunder Brenne.

- Readers of Børsen have also shown great interest in the war in Ukraine. "Børsen has always been an important pillar of Dagbladet's coverage, and the goal has been to write about the macroeconomic consequences of the war in an understandable way. The fact that the editorial team has managed this is the reason why Børsen is growing," says Lunder Brenne.

DinSide has also experienced strong growth in the last period.

- For DinSide, it's been about guiding readers and giving them the latest news, whether it's electricity prices, food prices or general inflation. The interest in these issues has given us a growth we could only dream of.