Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
See map
Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Vitusapotek wins Aller Best Q3 2025
Aller Media became Vitusapotek's best medicine!
In the fall of 2025, Aller Media and Vitusapotek were to promote the Anti-Pigment series from Eucerin. A simple skin care routine that, with its own patents, is developed to combat and reduce the visibility of dark spots, as well as provide a more even skin tone.
Dark spots are a fairly common problem among women, and are most often caused by hormonal changes, genetics, and sun exposure. Since so many women between the ages of 20 and 60 struggle with the familiar brown spots, there are a variety of solutions on the market, which can be both uncomfortable and expensive.
- For Aller Media, KK and Se og Hør quite obvious destinations for the campaign. The sites have 75-85% female readers who are far above average interested in health and beauty. We also wanted to reach women between 20 and 60 years old. The majority of the readers here are precisely in this age group, says Alexander Hansen Vigebo, strategic group account manager at Aller Media.
Campaign goals
Promote Vitusapotek as a destination for skincare and good advice, and as a destination for purchasing the Eucerin range.
To build knowledge about dark spots, and how easy it can be to reduce the challenge with a proper skin routine.
In addition, the article was supposed to lead to leads and online sales at Vitusapotek.
How did we solve it?
We knew from previous campaigns with Vitusapotek that famous people create interest and engagement. Real consumer tests build credibility, while the use of experts from Vitusapotek and photo material from pharmacies builds trust.
This time we got presenter and TV personality Jannecke Weeden (49) on board. Like many others, she has never had a set skin routine, but typically just used available products. Jannecke has struggled with dark spots since she was young, and was therefore very skeptical that a simple skin routine could change her skin.
But four weeks of a simple, customized skin routine yielded results that were clearly visible in the before and after photos. It impressed both her and her readers, and with an exclusive discount code on vitusapotek.no for our readers, online sales skyrocketed.
- This campaign crushes all previous campaigns we have done for content. The fact that we got almost 16% CTR and that online sales alone contributed around one hundred thousand kroner in revenue shows that you don't just need to use "tactical tools" to achieve high conversions and sales, say Tonja Pritchard and Solveig Rikheim.
The campaign yielded crushing results!
- Almost 45 days were spent on the content matter.
- Reading time of 1.39 minutes shows that the article was really engaging!
- 15.65 in CTR and 8235 qualified leads were sent to Vitusapotek.no
- 230 people used the discount code Eucerin30 online.
- Leads from the content article alone gave kr 100,000 in turnover.
– I actually like my skin now and it's new to me. I feel that it's so smooth. I actually feel that the skin has become more elastic – the lines I had here before are less visible, says Jannecke.
