Strong journalism in challenging times

The last few years have been demanding for media houses, agencies and advertisers. High prices, global unrest and high interest rates have led to restructuring and downsizing across the industry. Therefore, it is particularly gratifying that we can now, at the end of the year, state that 2025 has brought an upturn in the media market.

At Aller Media, we have had several strong collaborations with both advertisers and agencies – and not least, we have delivered solutions of very high quality. When we build on values ​​such as trust, expertise and community, and work closely together, we succeed best. The media forecasts for the coming year also show growth, and much is in place for us as an industry to succeed well when we work together.

The core of Aller Media's value proposition is our strong and diverse editorial brands. I am particularly proud of Se og Hør , which this year has shown that the editorial team takes entertainment, news, criticism of power and social responsibility very seriously.

Se og Hør has had strong traffic growth and strengthened its position, beating both Nettavisen and Aftenposten in digital readership. This is due to solid journalistic news work – especially in its coverage of the Marius Borg Høiby case and the Norwegian royal family. In May, the work was awarded the prize for "National News Coverage of the Year" at the Nordic Media Days.

Also Dagbladet was honored with the "National History of the Year" award for the excavation project The Dead Alone , which revealed that 450 Norwegians died in solitude without being discovered for over a week - in some cases several months. Norway is not always what we think. And not everyone has one.

Both Se og Hør and Dagbladet is known for strong headlines and clear means, but there is no doubt that both editorial teams take their core mission seriously: to deliver news and entertainment with meaning. Every week we reach almost three million people, and that is a commitment.

Media consumption has never been more fragmented, and the battle for people's time and attention is fierce. The clearest distinction is between media that produce their own content, and those that re-transmit other people's. However, I am absolutely certain that it is relevance, credibility and quality that are sustainable over time – also for advertisers.

That's why we're looking forward to celebrating them in April, when we mark the 10th anniversary of Aller Best. In ten years, we've judged nearly 300 cases, and the competition has become a professional landmark in the Norwegian media landscape.

We always have external jury members with us in this work. This year we are proud to have Lena Sarset and Sten Braathen from OMD and Erik K. Solberg from Try Schjærven Media. They also work as coaches in the development of the cases throughout the year, making both us and the work better.

The 2025 winner also took bronze at INMA in New York for the campaign Light in the Dark , developed together with the Norwegian Directorate of Health and Mindshare – a work that shows that commercial campaigns can also take clear social responsibility.

Taking responsibility is also about understanding our readers better. In 2025, we launched The Nordic Women Report for the first time – a comprehensive study across the Nordic region that provides insight into what matters most to women today. The findings show, among other things, that freedom and security outweigh status, and that community, relationships and experiences are given the highest priority.

It gives hope. Because ultimately, it is precisely the community that binds us together.

Have a very Merry Christmas!

Greeting
Chris Tallerås Steen