The food segment is growing in Aller Social Club

Birgitte Nordhaug is the latest addition to the food segment of Aller Social Club. Her platform "Den lille kokeboka" is a source of inspiration in a hectic everyday life and serves up recipes that are simple, quick to make and, not least, taste great. Simply put, food hacks that anyone can make.

- "She is a great addition to the club and especially to our food segment, which continues to grow. Birgitte has commercial flair and a dedicated following," says Tonje Løw Hansen, Growth Manager at Aller Social Club.

Birgitte has seen tremendous growth on Instagram in recent months. Some of her content, such as this simple tip, has received over 4 million plays and 50,000 likes. Today, she has over 115 thousand followers on Instagram.

- The almost unbelievable growth she has experienced in a very short time shows how well liked the content she posts is. We look forward to being able to include the channel in tailor-made solutions for our advertisers. We're going to have a lot of fun together!

Birgitte is 27 years old and lives in Lørenskog with two children. She has a bachelor's degree in marketing and sales management and currently works as a marketing manager for Bertel O. Steen. Get to know Birgitte better through "5 quick tips with..." here.

How would you describe "The Little Cookbook"?

It's a food blog based on the concept of "quick, easy and good". There are recipes for food, desserts, cakes, drinks and yes... a bit of everything really but where you don't need lots of fancy ingredients, a lot of time or great skills.

How has the growth journey been?

It has simply been HUGE. I started the account at the end of March 2022 and started publishing in full force from April. On December 31, 2022, I passed 100 thousand (!!) followers on Instagram and as of today I have 115 thousand followers. It's growing steadily and there are good responses to what I post. I have also grown on Tiktok in recent months and there I now have a following of almost 26 thousand. I was also contacted by Youtube who recommended that I post the same content there, so that's part of the growth plan for 2023.

What do you want to achieve with the channel?

First and foremost, to be a source of inspiration for "most people". There are many talented food bloggers out there, but I want to be a little different by focusing on the simple things. Time is limited for many of us and in a hectic everyday life, I want to inspire simple creativity in the kitchen.

What would be your dream collaboration?

Hehe, this is a tough one. I have a little dream of launching my own pizza series with base, sauce and toppings. The reason is that the pizza videos on both Tiktok and Instagram have been a big reason for the growing success. It's clear that it has created a lot of engagement and I've received a lot of good feedback. So that would be fun!

What trends do you believe in for 2023?

I really believe in a bit of comfort food. Many people have had to and will have to cut back on the luxury of eating out, which is why I think more people will seek inspiration for good meals (besides too much work or skills). Pasta and pizza never fail, and I also believe that the sushi trend that is flourishing abroad will reach us during the year. Right now it's a bit early, but it will come (I think). I have already tested some of the sushi dishes and I will continue to do so!