Relive the 90s with Anne-Kat. Hærland

Today, Anne-Kat. Hærland and Aller Social Club launch the podcast "Anne-Kat about the 90s". Here Anne-Kat. guides us through the colorful decade, year by year in a total of 10 episodes. Anne-Kat. discusses the highlights and shares her own experiences, with a slant on pop culture and the news in Norway.

- Anne-Kat. has the ability to see the world in a slightly different way! We believe that following her experience of the 90s will be very entertaining for the listener. It's a concept we've been working on for a long time, and we're looking forward to sharing it with both customers and podcast listeners," says Hillevi Forsman, CEO of Aller Social Club.

At Aller Social Club, Anne-Kat works with the development of podcast content and strategy. This summer, she has dug into Se & Hør's archives and will now take the listener on a journey through the 90s.

- Anne-Kat. has a strong professional strength, and with the right match between customer and Anne-Kat. we will be able to create unique and catchy ad formats right in the ear. Advertisers have the opportunity to link their brand to one of Norway's most famous voices in a highly effective format," says Hillevi.

Why you should advertise in podcasts

Podcasts create a bubble for the listener when they want to shut out other noise. According to the Den Store Podrapporten (Norstat, Media Group, NRK and Schibsted), the medium is being used in places where people want to be left alone. The listener actively creates their own listening bubbles, where they can ignore the outside world and create a new form of private time.

- The report shows that most people seek out podcasts to be entertained, and are interested in podcasts with humor and real-life stories. This podcast hits the mark with our target audience," says Hillevi.

The format makes room for carefully selected advertisers and messages, read out by a voice the listener enjoys listening to. The delivery of the advertising message is in the same tone as the rest of the podcast and thus has full coverage and attention from listeners. Read more about why you should advertise on a podcast here .

The new free podcast "Anne-Kat. om 90-talet" can be found here .