Moves from Schibsted to Aller Media

Lars Hvinden returns to Aller Media after a few years at Schibsted and Discovery+, among others. He now takes on the role of Strategic Group Account Manager in the commercial department.

- We are very pleased to have Lars back! He is an experienced and skilled salesman who will work very well with some of our most important advertisers. It is always a great pleasure to see that former employees choose to return," says Sales Director, Gøril Karlsen Thu.

- Lars has an extensive and versatile background from several solid media players and has built up extensive programmatic expertise, which will benefit Aller Media's customers. He will now work on developing some of our biggest customers.

- It's good to be back at Aller Media

Hvinden has worked in the media industry since 2014, when he started at Dagbladet as an agency manager. He later helped establish the programmatic department at Aller Media. Since then, he has held several exciting areas of responsibility, and now comes from the role of "Head of Agency & Programmatic Development" at Schibsted.

When asked why he has chosen to return to Aller Media, he focuses in particular on the people and the challenger position Aller Media has taken in the market. "In the past year, both editorial and commercial investments and recruitments have been made, which have created very good results for both the brands and the customers.

- It's good to be back at Aller Media, it's an incredibly good group of people who are both pleasant and inspiring to spend time with. I have definitely missed them and it's good to be back again. They have managed to create incredibly strong results in recent years and I look forward to continuing on this exciting journey.

Finding new and innovative solutions for advertisers

Now Hvinden wants to find new and innovative solutions for advertisers in a rapidly changing market.

- The market is changing more than ever before, requiring an even closer triangular collaboration between publisher, advertiser and media agency. The cookie death makes automated marketing more challenging, the pendulum is swinging back in many ways, which means we need to be even more informed to make the right choices.

- I believe this creates an even greater need for creative and innovative solutions that are seen and reach through the noise. Attention doesn't create itself and the amount of information consumers have access to means that advertisers need to stand out even more. These opportunities are incredibly exciting and something I look forward to helping our advertisers with!