Fantastic numbers for Dagbladet

Today, MBL's quarterly figures for Q1 2022 are presented. The figures show that Dagbladet now has 1,341,000 daily digital readers, which is an increase of 7.7 percent compared to the same period last year. No other media can point to higher digital readership growth this year.

- These are fantastic figures. We are very pleased that in just one year we have gained 96,390 more daily readers. We promise to deliver more engaging journalism in the future," says Editor-in-Chief Alexandra Beverfjord.

She praises the editorial team for their efforts.

- For us, everything starts and ends with journalism. Dagbladet is lucky to have an extremely competent and forward-thinking editorial team. News is our heart, and we work hard to be the first with the latest news in all areas, whether it's politics, sports or entertainment," says Beverfjord.

Strong news growth

The biggest growth in traffic comes from news journalism. News editor Frode Hansen says that the newspaper has invested heavily in this area in recent years.

- We are delighted that more and more people are choosing Dagbladet as their news provider. We are investing heavily and will become even better, bigger and stronger. We have increased our staffing levels considerably over the past year, and are investing heavily in breaking news and our own revelations. Our promise to our users is to be the first with the latest news. This upgrade is a gift to our readers and viewers.

Dagbladet has covered the war in Ukraine extensively over the past 82 days, both in text and on TV. Naturally, there has been great interest among readers and viewers.

- The war creates a lot of uncertainty, and many people need information they can trust. We are pleased that the Norwegian people trust the Norwegian media's ability to report on the war, and we are grateful that more and more Norwegians are choosing Dagbladet to update themselves on developments," says Frode Hansen.

The niches are growing

Dagbladet's niche sites have also seen a dramatic increase in traffic over the past year. In November 2019, Dagbladet launched the financial website Børsen, which has more readers than both Dagens Næringsliv and Finansavisen.

- It is gratifying to see that our offensive strategy is bearing fruit for Børsen. The coverage of the economic aspects of the war in Ukraine has shown how important a role Børsen plays for our users, who have a great need for information. Interest in Børsen content has never been so high," says Development Editor Martine Lunder Brenne.

The consumer website DinSide also reported solid growth.

- In uncertain times, consumer journalism also becomes important. And we see that DinSide continues to grow with everything from news about how what's happening in the world affects readers' wallets, to fun life hacks that make everyday life easier for most people," says Brenne.

Web TV is crucial

Central to Dagbladet's news strategy is the newspaper's investment in web TV. In the last four years, the number of streams started has multiplied. TV director Mads A. Andersen promises that web TV will continue to be Dagbladet's mainstay for coverage of breaking news and events:

- Our viewers expect live pictures from the biggest news stories, so our strategy seems to be bearing fruit. At the same time, we will continue to be the best in entertainment and give people a break in an otherwise heavy news day. We believe this is the best mix for both our viewers and our advertisers.

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