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- We were absolutely certain that an editorial website about electric cars in Norwegian with uncompromising quality and a focus on testing would do well. We had undeniable data on that.
This is according to Jan Thoresen, founder of Elbil24 and CEO of Aller X, to Medier24.
- It's simply great fun to see how it has grown.
It has been more than four years since its inception, and Elbil24 has developed into Norway's largest independent consumer website with a primary focus on electric cars. They are growing rapidly, both in the number of readers and members of the membership club, Elbil24 PRO.
The site now has more than 100,000 readers, and in one year they have almost doubled the membership of Elbil24 PRO, which recently reached 10,000. Members get access to the bigger, more in-depth stories, the most resource-intensive tests and the stories where electric car knowledge is systematized.
Recently, they've broadened their coverage to include in-depth content on everything from insurance and warranties to maintenance and care of electric cars. Power-related issues have also become an important part of the mix - the fuel of our time.
In addition, members receive exclusive discounts on some of the market's most interesting charging boxes, parking meters, cables and charging equipment, rental cars, tires and much, much more. Here you can save thousands of kroner.
- "It's good to get this confirmation that we are succeeding in what we want to be, the readers' right hand before, during and after an electric car purchase. Every month we get more than 10,000 new electric car owners in this country, and the need for useful and relevant information is only increasing," says Bjørn Eirik Loftås, editorial director at Elbil24.
They recently hired a fourth consumer journalist, and the editorial team now numbers four full-time - with more than 60 years of combined experience in test and consumer journalism.
The parent company Aller X has also strengthened its focus on negotiating good member benefits for PRO members, and has dedicated employees working on this.
- This means that in the future we can offer more frequent updates, more duels and triple tests of cars, as well as a sharper focus on current affairs and consumer issues - in addition to offering even better member benefits. These are important steps that we believe will contribute to Elbil24's continued growth," says Loftås.
- Most importantly, we promise that we will continue to be Norway's most useful website for anyone interested in electric cars," Loftås concludes.