Why you should advertise on Rød Løper

Hosts Kine Falch (29) and Jonas Scheie Hammer (27) are first with the latest news from the world of celebrity. Several times a day, up to 90 times every month, Kine and Jonas run into the TV studio to be the first with the latest news from the world of celebrity.

- "Kine and Jonas are the spearhead of the editorial team that is the best in entertainment news in Norway. It is motivating for everyone who works with TV at Aller Media to see the team working so purposefully every day," says Tellef Dahll, Head of Programming at Aller Media.

He says that the goal is to create stories that engage as many people as possible.

- We also see this in the editorial team, who almost shiver when they have a story. The team really immerse themselves in the subject areas they cover," says Dahll.

Over the past three years, they have created a celebrity universe and become by far the largest platform for celebrity news in Norway. They are good at breaking news and always up to date, with between 60-90 accurate clips a month.

Creative tailored advertising solutions

- At Rød Løper , you as a brand can also be allowed to join the party! You can be in an editorial context in Norway's largest web TV program, with viewers who are entertained and take a break from everyday life," says Marian H. Østby, sponsor manager at Aller TV.

The widespread entertainment concept has a broad, but at the same time focused and youthful appeal on the various channels. With creative, tailor-made solutions, you can stand out from the crowd and reach your target audience.

In the last two months, this traffic driver has reached nearly 900,000 unique viewers through Dagbladet, seher.no and sol.no. We deliver up to four million plays a month on these channels. They also deliver strongly on social media, reaching over 270,000 users on Instagram and 530,000 unique viewers on Snapchat. In addition, they also have up to one million views on YouTube every month.

- As a sponsor of Rød Løper , we have opportunities for activation through competitions on Instagram. We build knowledge and conversion through display around clips. We have sponsorship solutions to build top of mind, awareness and associations through logo spinning, sponsor posters and other solutions," says Robert Grosvold, product manager for advertiser-financed production:

- We also know that product placement in program concepts is far less likely to be perceived as advertising noise. A good match between brand and program allows for natural integrated solutions that viewers enjoy.

Get in touch with Marian ([email protected]) or Robert ([email protected]) to discuss opportunities for your brand. We look forward to hearing from you!