Dagbladet's editor-in-chief is Female Media Leader of the Year

Dagbladet's editor-in-chief Alexandra Beverfjord (45) has been named female media leader of the year.

The jury's statement reads:

"The female media leader of the year has created results that are almost impossible to disagree with. With strong tools and rare clarity, she has been responsible for a sensational change in strategy. This has generated a great deal of debate. Not least in academic circles, but also in some reader segments. The strategy has led to the medium increasing its readership at rocket speed, not least among younger groups," it says.

Celebrating colleagues

The Media Network, which presents the award, says that she has revitalized one of the country's leading news brands and created a completely new competitive dynamic in the Norwegian tabloid market.

Beverfjord paid tribute to her colleagues on stage during the award ceremony. - "Every day they manage to create these results and the Dagblad culture we are so proud of," said Beverfjord as she was presented with the award at Pressens hus in Oslo

Beverfjord has led Dagbladet since 2018. During this period, the newspaper has experienced an adventurous growth.

When the new readership figures were presented just under two weeks ago, they showed that Dagbladet had 123,000 more digital readers in the last quarter compared with the corresponding quarter the previous year.

Wild growth

For the year as a whole (the first three quarters of the year compared to the same period last year), Dagbladet is the online newspaper in Norway with the most new readers so far in 2022 according to MBL.