Content that builds brands, empties shelves and saves lives

An utterly inspiring morning in the fireplace room at Hasle! We invited customers and partners to a good dose of inspiration and creativity together with Aller Concept Store, Aller Media's content and concept agency.

Real people and real stories, branding, brand safety and content magic were on today's agenda. Asbjørn Halvorsen, head of content, and Rasmus Skaug, photo and video producer, guided us through a number of exciting cases, including the award-winning "Stopptober" campaign. Good content, methodology and fantastic results demonstrated the strong power of Aller Media's universe.

Feedback from participant:
"Educational, effective and entertaining seminar with engaging and relevant cases. Asbjørn and Rasmus have broad knowledge and expertise in content marketing and showed us how to create engaging content and build a brand in an interesting way. Worth spending an hour on something that can help increase visibility and create good results for your company."

- Cecilie Sandbu, Marketing Manager at The Body Shop Norway

Aller Media creates contextual stories and content for our advertisers. We know which target groups we want to talk to, and we create a product that we know works. When advertisers choose to work with us, they gain access to enormous editorial expertise.

- Thank you to everyone who came! It's great that so many people made the trip to Aller Media to hear about how we work with content. It must be because good content is pull, not push. You get pulled in, quite simply," laughs Asbjørn.

- We build a bridge between the advertiser and the readers of Dagbladet, KK, Dinside and the other sites. Our readers are the advertisers' customers, and we have three million of them.