Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
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Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Advertisers trust Norwegian editor-driven media
That's according to The Great Advertiser Report for 2022!
Every year, ANFO takes the pulse of the advertising market in Norway through a comprehensive survey. This addresses the issues that concern advertisers today, plans for the future and the concerns and challenges that affect advertisers' attitudes today.
Despite a challenging time with many unpredictable circumstances, many advertisers find security and trust in Norwegian editor-driven media, and one place advertisers feel safe is with Norwegian media houses. The report shows that as many as 72% of Norwegian advertisers have significantly greater confidence in the quality of exposure in Norwegian media.
- It is gratifying to see that trust from advertisers is increasing! Increased trust also means increased commercial value, and editor-driven media thrive on their credibility. Editor-driven media are regulated and transparent, creating a predictable environment for advertisers, who continue to see the strong value in Norwegian editor-driven media," says Commercial Director, Chris Tallerås Steen.
Alexandra Beverfjord, editor-in-chief of Dagbladet talks more about how we at Aller Media work with press ethics and brand safety here .
Reach 3 million Norwegians every week
Marketers and advertisers are constantly looking for coverage, and in a safe environment. Aller Media has a strong and broad media portfolio. We update, inform and entertain 3 million Norwegians every week through quality content and unique services, and more and more people are finding their way to our solid brands.
From the third quarter of 2021 to the third quarter of 2022, we have experienced a digital growth of 136,000 readers. This represents a growth of 9%! The latest readership figures from Kantar show that Aller Media has high exclusive coverage against other media, and especially Dagbladet's exclusive coverage has increased sharply over the past 3 years vs competing media.
- The good editorial products are growing under our roof and we have strengthened our entire internal advertising apparatus, and we are seeing the results. We are a preferred partner in tough times, and we will always be," says Chris.
