5 Key takeaways from Aller Media's insight seminar

5 key takeaways:

1. Aller Media's insight department works for our customers, and we have a large toolbox of brand measurements, impact measurement and industry surveys that our customers can use. Industry insight and customers always come first when we develop content, advertising and tailored solutions.

2. More and more Norwegians are noticing that their own finances are largely affected by rising prices, and as many as 73% report that they will be less well-off in the future. This concern is greatest among women (44%) and those under 45 (43%)*.

3. Downturns do not necessarily mean cuts, but changes in consumer habits. As many as 41% say they pay extra attention to advertising now to find good deals and 49% say they choose cheaper products/brands when shopping in store*.

4. When it comes to cost cutting in households, we see a change from the previous survey. For all categories, fewer people now say they will cut costs, with the exception of Food, where it increases from 35% in 2022 to 40% in 2023.

5. Everyday cuddles are still important, even in tougher times. As many as 40% say they indulge in small everyday pleasures. 1/3 say they will be booking holiday trips in the next six months and 22% have plans to renovate during the same period*.

*Source: Opinion/Norstatpanelet for Aller Media Uke 36-38 2023