3 benefits of contextual advertising

Contextual advertising creates attention! Your ad's message appears in a relevant context and in an editor-driven universe with 2.9 million readers every week.

- Aller Media has an average of over 8 million article views per day. With this volume, contextually targeted ads will hit precisely, compared to traditional advertising methods. We call this a cost-effective advertising solution for our advertisers," says Wibecke Bjørntvedt, Sales Manager in the commercial department at Aller Media.

Independent of personal data and cookies

With the long-anticipated death of third-party cookies, the industry is rapidly exploring alternative purchasing methods that are independent of third-party cookies, and we encourage our customers to do the same. That's why contextual advertising is in the spotlight like never before. Contextual advertising targets audiences with precision in a highly relevant context, without the use of cookies or personal data.

Hits the reader in the right mode

The ad is placed in articles that contain one or more selected words and terms. This means that the reader has actively engaged and shown interest in the topic before being exposed to a relevant ad.

A survey by YouGov and the Norwegian Advertisers' Association shows that 25% more people feel that they are in the target group when an ad is presented in a relevant context, and that 33% more people are more positive about the advertiser. These figures show the effect!

Control of your brand

Just as you list words you think are relevant, you also do the opposite. With contextual advertising, you decide which words and topics your ad should NOT appear with. Therefore, you have full control over how your brand is perceived and where it appears.

- The design of the ad and the relevance of the product become a natural part of the editorial content. Aller Media guarantees that the ad is delivered in a relevant universe," concludes Wibecke.