Events

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Published: 09.11.2023

Consumer trends: What's important to your customers now

Consumer trends

Aller Media welcomes you to an inspiring morning at Hasle with courses, mingling and breakfast.

We offer an insightful morning where consumers are at the center. From our brand new survey, we look at how consumers view their own finances and what trends we can track. It's all spiced up with an exciting content solution for Nordea and a case study from OMO.

Of course we serve breakfast and freshly brewed coffee :)

Program:

08:30 - 09:00: Breakfast and mingling
09:00 - 10:00: Lecture

Why we work with insight in Aller Media

Yngvild Nesheim, Head of adtech, tells us more about how we use insights to understand the consumer and optimize results for our customers.

This is important to your customers now

Regine Sandberg, Senior Analyst at Aller Media, shares insights on this year's consumer trends in a brand new survey from Aller Media - this is indispensable knowledge for you as a marketer!

Is it possible to ask people to save money, invest in funds and pensions when everything is expensive?

Asbjørn Halvorsen and Tor Erik Sollid from Aller Concept Store explain how they came up with the best content solution for Nordea.

Case: How OMO got sky-high attention

Lisbeth Langnes explains how OMO took consumer insight as its starting point, created the joy of washing and received sky-high attention.

Speakers:

After the seminar, it will be possible to stay and discuss opportunities and ideas with us. We look forward to seeing you :)

Do you have questions about the seminar? Please contact Sara Berg ([email protected])

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