Viaplay Norway through to the final of Aller Best 2019!

Dagblad's readers loved Viaplay and Aller Concept Store's specially designed in-depth article about the series "Wisting". And sales increased by 60 percent!

- " Dagbladet is a perfect match for advertisers in the culture and entertainment segment," says Head of Aller Concept Store Asbjørn Halvorsen.

The creative team at Aller has created a documentary long read article - in a light literary style. The author Jørn Lier Horst, who has a background as a police investigator, talked about his own encounters with evil. The visual identity of the article reflected the mystique of the TV series: Magnificent, scary and exciting.

The challenges:

How to spread knowledge and inspiration to watch the series "Wisting"?

How to increase Viaplay subscription sales?

The story was published on Dagbladet six days before the premiere on April 11, and was live for nine half days until April 22. In that time, the article received almost 240,000 page views, and readers have spent a total of 2,862 hours reading about Viaplay's big drama venture.

- "The good traffic shows that this content goes straight home on Dagbladet. This is also supported by the fact that 88 percent liked what they had read, and 62 percent wanted to watch the series," says Strategic Group Account Manager at Aller Media Aleksander Hamm.

Despite a competitive landscape where "Wisting" coincided with the final season of "Game of Thrones" on HBO, as well as the Easter crime shows on the major traditional TV channels, Viaplay performed very well.

- "We've seen a big impact on sales from the start of the campaign. In total, there has been a 60 percent increase in sales compared to April last year," says Børge Nielsen, Head of Viaplay Norway.

Aller Media is proud to have helped elevate "Wisting" to its position as the original series in the entire Nordic region that has delivered the highest commercial results for Viaplay.

All the best 2019