ICA served up good display results

ICA wanted traffic to their own content - such as food recipes, lifestyle tips and diet.

High-quality content
- "The solution was to create high-quality content in collaboration with Aller agency Redink, which delivered both content and landing page to ICA," says Henrik Staib, Strategic Account Manager at Dagbladet.

Dagbladet has fixed "native placements" - placements for advertiser content in a fixed location - both on desktop and mobile. Most of the traffic from this placement was used by ICA during the campaign periods.

- And of course it was optimized along the way, to see what gave the most traffic and clicks, says Staib.

Increased sales
- The goal was simply to deliver traffic via quality content, which in turn would increase sales during the period. ICA targeted a broad audience and operated in a three-month perspective.

High traffic
The results were very good - both impressions and clicks. Very steady traffic was delivered as a result of dynamic optimization.

- "It is also worth highlighting that native solutions on Dagbladet's new publishing platform Labrador 2.0 are not affected by Adblock," says Henrik Staib, Strategic Account Manager at Dagbladet.