Five nominees in the Dagblad case 2013

November 27, 2013

- "The Dagblad case is intended to encourage people to exploit the breadth and power of Dagblad's channels, and the five cases nominated in the first three quarters are very good examples of this," says Sales Manager Øyvind Holsen at Dagbladet.

The five nominated cases are:

PHOTO VIDEO
Summer case 2013

Jury statement:
Very exciting case with a specific objective. The case shows how you can create involvement around your brand, while at the same time highlighting the products' properties in a good way. The experience database is large and the results are impressive. The choice of channels is smart considering that this was a summer campaign. This is when these channels are at their best, and you get to show how to use the new media. Good creative solution in terms of expression and utilization of the ad surfaces.
Involved:
Elin Sandvik, FotoVideo - Otto Motzke, FotoVideo - Morten Wessel Nybrott, FotoVideo - Jannikke Holtlund, Dagbladet - Fredrik Petterson, Dagbladet - Henning Feltstykket, Dagbladet.

LEGO
Easter campaign 2013

Jury statement:
A very good case that shows how to create awareness of your brand through involvement. The engagement has been great. The solution is creative and innovative. The experience database and results are good and very well suited to the objectives.

Involved:
Anders Aanestad, LEGO - Hilde Fornes, Carat - Fredrik Petterson, Dagbladet - Marianne Dalen, Dagbladet.

SKIFORENINGEN
Kollenbrølet

Jury statement:
The case has an exciting, fun and unique solution, where the customer "live" comments in the banner solution, while the surrounding editorial content is in the right context. Homenkollrennene/Skiforeningen may be perceived as traditional, but here they appear very innovative and creative.

Involved:
Mette Øinæs Habberstad, Skiforeningen - Fredrik Thomas Bentzen, IUM - Lars Istre, IUM - Øyvind Holsen, Dagbladet - Fredrik Petterson, Dagbladet.

CANON
Moments 2013

Jury statement:
AFP is a new and somewhat undescribed way of conducting marketing communication via Dagbladet's media. The development of web TV provides new opportunities, and this case shows in a good way how this can be done. The solution/program series is creative and has obviously worked well as the results are accordingly.

Involved:
Maria Jartman, PHD and Marius Huseby, Dagbladet.

IPU
Les Misérables

Jury statement:
This case is a good example of how to utilize Dagbladet multimedia to maximize coverage. In addition to the coverage needs, they have made solutions with Film Club and quiz to reach "hardcore" movie enthusiasts. The case should be a good template for any broad film launch.

Involved:
Bentine Lassen, UIP - Bård Eion Flaen, UIP - Kathrine Røst Nilsen, Dagbladet - Anna Aarseth, Dagbladet.

- "These are five strong candidates from the first nine months, and we also expect a very strong finish with more nominees in the fourth quarter," says Holsen.

The winner will be announced on January 23
The winner of the Dagblad case 2013 will be announced on January 23. January 23, and the winning case will be rewarded with a professional and inspiring trip to a major European city, with Dagblad's consultant as tour guide.

Submission of multiple entries
The consultant at Dagbladet is responsible for submitting cases, while all parties involved can contribute with the content.

The content of the case should be:
- Brief supplier and consultant
- Insight
- Solution
- Results/experiences

The case will be registered in Dagblad's database with a description, presentation and the possibility of video.

The competition jury consists of representatives from Dagbladet.

For more information about the Dagblad case 2013, contact your regular consultant or sales manager Øyvind Holsen (tel.: 481 08 705, [email protected]).