Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
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Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Everyday cooking out of the box
When you're as close to the distribution as we are, it's only fair that we're up to date and current. All week long.
Coca-Cola has always been associated with coziness and comfort, small pleasures and big moments. When they launched the "Kos deg campaign" together with Trigger, we were challenged to see how our media could help build on this and inspire even more coziness in everyday life.
There are no days of the week without some kind of opportunity to enjoy yourself. We chose to focus on this in the campaign outlets, with various small daily reminders. Each message linked everyday cuddling to the day and time of exposure. Monday to Thursday, in the morning and afternoon, readers received various small reminders to make Monday a little less blue or to pay tribute to good old Little Saturday. Or how about bubbles on a Tuesday?
Because Coca Cola has a strong and well-known visual expression, we recommended full screen, the most brand-building format we offer, as the main element.
The ads were distributed in full-screen formats, cross device, across the entire Aller universe. We also created static ads for programmatic use. In addition, they were adapted and placed in digital adshells in the cityscape.
"They came up with relevant solutions based on the strategy, good execution, follow-up and, most importantly, good results."
Marianne Solheim
Customer advisor, Carat
