We use Google Ad Manager 360

Aller uses Google Ad Manager 360 (GAM) as its ad management system. Via GAM, we manage ads on all digital platforms such as desktop, tablet and mobile and video.

A shared ad management system means we have control over the double coverage between sites on impression-based campaigns. We can plan your campaign with the number of ad impressions per unique reader that you want. Through GAM, we have control over campaign planning, sell-out rates, delivery assurance, documentation and reporting. We also use Google's advanced algorithms to match ads to readers who are more likely to respond to the advertiser's message than others. Standard reporting shows the number of impressions, clicks, click-through rate, unique users at campaign level and daily ad delivery.

Read more about differences in campaign statistics.