Former professional soccer player goes to Aller Media

In recent years, sports and gaming have generated significant growth in revenue for Aller Media's commercial department. Now the media house's head of affiliate, Sigurd Blystad, is drawing strength from the OBOS league to strengthen the investment and cooperation with Norsk Tipping.

Former professional soccer player Anders Lübeck is now joining Aller Media's commercial team, a signing Blystad says he is very pleased with.

- Anders is a team player at heart and will fit in perfectly with us. With Anders on the team, we will not only maintain our position as market leader, but also serve even better gaming content to our readers.

Enables you to bet even harder

The newly appointed odds expert has 55 games in the OBOS League under his belt. He has played for Follo and KFUM, and became the former's youngest captain of all time at the age of 19.

Anders Lübeck comes to Aller Media from his role as head coach at Ullern, and is looking forward to continue working with his passion for sports and games - in a new way.

- I'm very happy to be able to come to a place that wants a clear focus on sports and gaming. I feel that both Aller Media and the team I have joined are on the offensive, which triggers me to both go all out and see creative solutions for the future. I look forward to contributing to making betting an entertaining and accessible product for our readers. Personally, I believe that life is more fun for those who love betting," says the newly employed Lübeck.

- With Anders on the team, we now have the opportunity to focus even more on sports and gaming, an area we see Aller Media's readers have a great interest in," says Blystad.

The media house's commercial sports desk thus consists of Sigurd Blystad, Roger Kristiansen, Anders Lübeck, and their efficient and well-publicized AI colleague Mr OddsRobot

Read more about the AI robot here