Aller Media AS
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Meet Dagbladet's new AI colleague!
"Mr. OddsRobot is loved by both us and our readers," says Roger Kristiansen, odds expert at Aller Media.
Artificial intelligence (AI) is rolling into all parts of society and working life, and is increasingly being used in the media industry. This makes it extra fun and interesting to think that Aller Media has been using artificial intelligence in its collaboration with Norsk Tipping for almost two years already.
Dagbladet offers readers daily betting tips written by both Aller Media's betting experts and artificial intelligence - we call this "Mr. OddsRobot". This robot is developed by Netbots Norway and is specially programmed to create analysis for sports betting, connected to Oddsen at Norsk Tipping.
"He is a skilled and hard-working colleague. He doesn't make a big deal of himself in the office, but his tips hit the mark," laughs Roger Kristiansen, odds expert at Aller Media.
The robot uses massive amounts of sports data, rule-based algorithms and a sophisticated language database to create content that is unique every time. Language and content are constantly evolving in collaboration with Aller Media's betting experts to ensure the best possible analysis for the typical Dagbladet reader.
Mr. OddsRobot uses key data such as league statistics, team form, detailed match performance, discipline, weather, motivation and changes in the odds to make qualified predictions, and concludes with a betting recommendation at Norsk Tipping.
The current focus is on football, but the software can be expanded to handle other sports or even other topics such as weather forecasts, stock market analysis, etc. The only limit is your imagination.
Here we take a big step into the future. Our collaboration with Netbots Norway and the use of artificial intelligence means that we can always offer our readers a rich selection of betting tips, on top of the handmade tips from our own content producers," says Roger Kristiansen.
How has the response from readers been?
It has been very positive, readers appreciate that they always find a good selection of matches to bet on, and all in all, "Mr. OddsRobot" strengthens the offer for betting enthusiasts. Dagbladet should be the natural place to visit for anyone who wants an odds tip with a thorough analysis - and our ambition is to be the market leader in betting services.
