Strong voices build brands

Aller Media's podcast and influencer agency, Aller Social Club, has in recent years created a versatile universe for advertisers. Today, our customers, partners and agencies heard from commercial advisor Line Skaar and product manager Christine Rustad from Aller Social Club, who talked about how they work with influencer marketing and why it works so well.

The profiles in Aller Social Club are good, professional storytellers who know their followers better than anyone else. They are concerned that commercial content should be experienced just as well as non-commercial content, and they manage to do so.

- There is no doubt that influencer marketing is an extremely powerful channel! At Aller Media, we are constantly working to find the valuable synergies with influencers and the big traffic drivers under our own roof. We are always looking for new opportunities to elevate the collaboration even further," Rustad said.

Desiree Andersen, one of Norway's biggest food and fitness profiles and a proud member of Aller Social Club, presented campaigns run in her channels that have delivered outstanding results. As a partner, she tailors solutions and works innovatively with content to create the best possible results for customers.

The possibilities in Aller Social Club are many and tailored to every customer - and today we got just a taste.

- "Thank you to everyone who came to Hasle! It's so much fun to be able to show the industry what we can achieve together with the influencers in our club," says Skaar.