Inma/Aller invited to a breakfast seminar on Thursday, November 25

On Thursday, November 25, CREATIVITY was on the breakfast menu when we invited you to a professional start to the day together with the rest of the industry.

The program included:

Alexandra Beverfjord, editor in chief and CEO of Dagbladet:

How creativity is the key to success.

There is almost always a smarter way to solve tasks. At Dagbladet , we work hard to find the creative solutions that make them even better.

It's about creating a vibrant, learning organization where the best ideas can flourish.

The editor will talk about how they use creativity when working with growth, breaking news and investigative journalism.

Rasmus Høgdall, Creative Lead for Denmark and Norway Facebook

Reels School - Instagram

Reels is a brand new experience that allows anyone to create and edit entertaining short videos and share them on Instagram.

Rasmus will give a talk filled with entertaining short videos like these, and show you how you can creatively use Reels on Instagram to build your brand.

Rasmus now works at Facebook as creative lead for Dansmark and Norway. He has a background as a film editor, film director and AD. And today he works a lot with VR and MR when he helps advertising agencies and companies create great work for all of Facebook's apps.

Øyvind Waage, Creative Director at Per Høj

What you need to care about most is that no one cares.

As people turn their backs on advertising, advertisers and agencies are turning their backs on creativity. It's a paradox.

Line Smedstad, Senior Creative Strategist Snap

How to boost creativity with AR

Line works as Senior Creative Strategist at Snapchat and will show you how brands can use AR to give their target audience the starring role. Augmented Reality opens up a new world of creativity. Snapchatters explore AR nearly 30 times a day and on Halloween they played with Snapchat's lenses over 5 million times!