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Which car brand is Norway's most attractive?
The big car index, which indicates which car brand will be Norway's most attractive in 2023, is almost ready!
Kantar's car index has been calculated annually since 1999, and since 2008 has been published in collaboration with Dagbladet/Aller Media. This index aims to show how the various car brands are ranked among Norwegian new car buyers. New this year is the "Best value for money" award.
- "Last year, a lot of new cars came onto the market. What is exciting is whether they have managed to assert themselves. Among other things, we have spoken to new owners of Chinese brands," says Anders G. Hovde, senior advisor at Kantar.
About Car Index 2023
- The car index is based on 1,500 interviews with people who have bought or leased a brand new car in Norway in the last 12 months. The sample is representative of deliveries in the last 12 months (cars delivered October 2022 - September 2023), Hovde continues.
The main index, which indicates Norway's most attractive car brand in the car market, is based on the following pillars:
Familiarity - how well does the market know the different car brands
Impressions - how good or bad is the market's impression of the different car brands
Rating - to what extent the different car brands are rated when buying a new car
Preference - to what extent do customers prefer the car brand they purchased
Satisfaction - to what extent does the new car meet expectations so far
In addition to the Car Index, winners are chosen in various subcategories.
1. Norway's best known car brand
The car brand Norwegian car buyers know best
2.Norway's most liked brand
The car brand Norwegian car buyers have the best impression of.
3. Best brand retailer
The brand retailers with the highest customer satisfaction.
4. Norway's most loyal customers
The brand that our own customers prefer to the greatest extent.
5. Norway's most famous newcomer
In recent years, a number of new car brands have been introduced in Norway. Which of these brands are most familiar to car buyers?
6. Best value for money
We simply ask the market which car brand offers the best value for money.
- I'm really looking forward to presenting the results of the Car Index 2023," says Hovde.
The entire survey will be presented at Aller Media's car breakfast seminar on November 7.
