Events

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Published: 06.10.2023

Welcome to Aller Media car breakfast 2023

Car of the year 2024 top image 2 small

Which cars are at the top of car buyers' shopping lists and why? Who will be nominated for Car of the Year 2024? And what will happen to the car industry in the future?

Program:

08:30 - 09:00: Breakfast and mingling
09:00 - 11:00: Lecture


Welcome
Frode Hansen, editor-in-chief of Dagbladet

What does the Norwegian car market look like in 2023 and what can we expect in 2024?
The automotive industry is in the midst of major changes in distribution, electrification and changing customer behavior, and at the same time is being hit by the "perfect storm" with frequent interest rate increases, increased car taxes, VAT on electric cars and a general tightening of the economy. How does this affect the automotive industry?
Speaker: Tore Rylander, Head of Profession, Norwegian Association of the Automotive Industry

Case: How to succeed with car advertising in Aller Media's universe? 2 goodies from BMW and Hyundai.
Speakers: Sindre Hellkås and Aleksander Hamm, Strategic Group Account Manager in Aller Media

Car of the Year 2024! The prestigious Dagbladet competition is taking place for the 19th time. time.
Speaker: Fred Magne Skillebæk, professional editor Elbil24

Which cars are at the top of car buyers' shopping lists and why?
Presentation of the Large Car Index Survey, an expanded version of the Kantar Car Index for 2023.
Speaker: Anders G. Hovde from Kantar


Welcome :)

Do you have any questions about the seminar? Please contact Sara Berg ([email protected])

Speakers

  • Tore Rylander NBF

    Tore rylander

    Head of Department, Norwegian Association of the Automotive Industry
  • Anders G Hovde

    Anders g. hovde

    Senior Advisor, Kantar
  • Fred Magne Skillebæk 300x300

    Fred magne skillebæk

    Technical editor, Elbil24
  • Sindre Hellkås 1

    Sindre hellkås

    Strategic Group Account Manager
  • Aleksander Hamm 2

    Alexander Hamm

    Strategic Group Account Manager
  • Frode Hansen

    Frode hansen

    Editor-in-chief, Dagbladet