This is Norway's largest female universe

On Women's Day, we celebrated not only women, but also the power of Aller Media's female universe.

Recent figures from MBL confirm that Aller Media has the largest female target group in Norway.

From a strategic TV focus on women to digital news in KK, we introduced a range of commercial opportunities to reach the largest female universe in Norway.

- We OWN the female target group! Together, we will continue our digital growth and meet our users on the platforms they are on. Sustainability and diversity will continue to be the cornerstones of KK, along with the good feeling of inspiration, entertainment and fun that has always been important to KK. We are bubbling over with ideas!

This is according to Ingeborg Heldal, Editor-in-Chief of KK, who today guided us through digital news and commercial opportunities in the KK universe.

Created sales success and saved lives

Two of the strongest cases from 2022 were presented - Change and the Pink Ribbon campaign. These broke records, created sales success and saved lives.

Special thanks to Country manager and partner, Beate Higley in Change and Christina Sørensen, advisor in Wavemaker for being there and presenting the fantastic results from campaigns run for Change and the Pink Ribbon campaign in Aller Media's universe.

Would you like to know more about the women's universe in Aller Media and how we can tailor solutions for your brand? Get in touch!