Aller on shortlist for the Media Prize!

The year's best advertising campaigns will be announced on October 24 at Mediaforum's autumn conference - and 101 entries have been narrowed down to a shortlist of 37, divided into four categories.

Under "Media campaign" we find "Light in the darkness - suicide prevention in the north" for the Norwegian Directorate of Health, in collaboration with Mindshare.

• This is work that we have really put our hearts into and that we are very proud of. When we can do something to save people's lives and health, it's very special," says Asbjørn Halvorsen, Content Manager at Aller Media.

He highlights the unique and trusting collaboration with the Norwegian Directorate of Health and Mindshare as the key to the campaign's success.

- At the heart of the campaign are three men who, in their own way, have experienced various challenges related to suicide. They honestly and courageously share their own experiences - and help to create openness around a difficult topic that we struggle to talk about.

The results of the campaign are causing a stir:

• 9 out of 10 have gained an increased understanding of the team's suicidal thoughts.
• 89% say the campaign makes it clear that talking about suicidal thoughts can save lives.

- "Suicide prevention is one of the most demanding areas we work with at the Norwegian Directorate of Health," says senior advisor Øystein Tveite.

- "We have never hit the mark as well as we have with this campaign. The media, media agency and professional environment have worked together in a unique and close collaboration. It has produced results we didn't think were possible.