Aller Media moves up to second place in total conversions

- This shows the power of Aller. We have broad coverage products that are on the offensive - and we have a very good insight into our users on all platforms," says Bente Klemetsdal, Executive Vice President for Sales and Marketing at Aller Media.

Aller Media is only beaten by Schibsted without Finn in total, which in turn is registered with 2907979. While Aller Media takes second place, Amedia Marked is in third place with 2314719.

- We see that we are currently growing both digitally and on paper in terms of daily use. It's great to see that our aggressive investment is producing results. Here, advertisers have a coverage product of dimensions, in addition to very good coverage in the female target group," says Bente Klemetsdal.

In the last survey, Amedia Marked was larger than Aller Media. Now they have switched places - with Aller Media in silver place.

- It's extra fun to hold the position again. It's close here - but we're bigger," concludes Bente Klemetsdal.

In the total newspaper category, VG leads the way with recent figures of 2,240,802 in daily coverage, with Dagbladet in second place with 1,303,454. Aftenposten is number three with a daily coverage of 669,453, according to the figures for the first quarter.

- Dagblad's growth in recent years has been adventurous. And it continues to grow at a rapid pace. "We still have some way to go to catch up with VG, and we have a long lead over number three on the list," says Klemetsdal.

See the figures here: MEDIETALL.NO