Credibility that sells - Clas Ohlson advances to the Aller Best!

This would not have been possible through a simple ad," says Clas Ohlson's media manager Børre Svendsberget.

- The content articles have been important in showing the breadth and depth of our range within different themes and categories. The articles have given us the opportunity to explain the solutions to simple everyday challenges that can be achieved through the use of our products.

- Too narrow to sell one and only one product

Clas Ohlson's mission is that they are passionate about simplifying everyday life in every home. We wanted to create good communication that would create curiosity and interest in the wide range of their products, as well as inspire and activate purchases.

- We realized that it was too narrow to communicate one product at a time, and instead wanted to highlight entire categories. As well as presenting solutions that can be achieved through the use of our products. We had to make people realize that we are a destination on many fronts," says Svendsberget.

Regular editorial meetings

With knowledge-building and inspiring content articles, produced by Aller Concept Store, Clas Ohlson has taken a position as an expert in home, electrical, leisure, hardware and multimedia. A clear goal was to sell more products - especially online. A permanent writer and project manager plans and writes all content and has regular editorial meetings with Clas Ohlson. A new article is published on Dagbladet for one day. In a fixed place, at a fixed time and on a fixed day, every week - all year round.

- Clas Ohlson is a very grateful customer to work with. We have an honest and open collaboration with a constructive approach. All voices are heard and everyone is pulling in the same direction. It feels more like working with colleagues than being in a customer relationship," says regular writer Thomas Lie Larsen.

Increased turnover

- "Dagbladet's readers have spent a total of over 23,000 hours on the articles, which have also generated 114,000 clicks directly to Clas Ohlson's own online store," says Strategic Customer Manager Kathrine Røst Nilsen. Sales of tick repellent increased by 211 percent, and the stores were simply sold out!

- The content articles help to give us credibility as a provider of solutions to simple everyday challenges. The results also show that this has been a success," says Børre Svendsberget

What is Aller Best? Read more about the competition here