Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
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How Norwegians shop during Black Week
Discounts are tempting, but shopping patterns vary. Here are the key findings about who plans to shop during Black Week, what they want to buy and what influences their choices.
This is how Norwegians plan to make bargains during Black Week
• 71% plan to shop
• 55% will shop for clothes and shoes
• 45% plan to purchase for 1,000-5,000 kroner
• 80% say advertising is important for capturing offers
What characterizes a good Black Week campaign?
• A quarter mention credibility when asked what defines a good Black Week campaign.
• Half mention at least 50% discount
How men act
• Mostly small electrical, TV/audio, clothing and shoes, gaming and PC/mobile
• Is price-driven and actively uses price hunting, price alerts and online newspapers
• 13% plan to spend over NOK 10,000
How women act
• Mostly cosmetics, clothing and shoes as well as interior design
• Almost no transactions with foreign players (5%)
• 69% will shop for Christmas gifts
Black Week is the time to be visible.
Through Aller Media's strong brands, you get access to attractive target groups and high attention when making purchasing decisions. We are particularly strong on women, while reaching out broadly to both women and men.
Get in touch today for a tailored Black Week offer!
Source: Norstat, Based on Q1–Q6 x gender (n=503, men n=264, women n=239)
